Thursday, March 20, 2008

how did the freelancer get away with this


snarky headline for a cemetery brochure? Greenwood is a National Landmark, so to "be part of history" means promising to give them your remains for mulch. Inside subhead: "Come for a visit. Stay for an eternity." Um, I think I'll postpone that visit for a while. My favorite bit of copy: "Join 560,000 permanent residents, including Leonard Bernstein, Boss Tweed (Boss Tweed?), Jean-Michel Basquiat, Civil War generals, baseball legends, politicians, artists, entertainers and inventors"--in other words, the kind of people you could never share an address with, extant.

But hey, maybe I'm overreacting, just feeling put out to discover I'm in a demographic targetted by solicitations for memorial sites. If anyone out there wants to know about the "wide selection of choices" at this "historic yet state-of-the-art facility", I'm happy to send you my BRC.

4 comments:

Thinking In Vain said...

I once told a woman soliciting funeral plots that I was a little young for her to try that on and she nicely pointed out that I could die tomorrow. I think as long as your breathing or not in the ground yet you're they're demographic.

But I like the headline... not so much the subhead as I think every cemetery on the planet uses that one...

Ad Broad, oldest working writer in advertising said...

Ha. Your cemetery solicitor obviously trained in Olan Mills studios, Vain. Before digital, they used to get parents to buy all the takes with apocryphal story of a mom who only bought one portrait, but came back to buy the rest after her son was killed in car accident and was told that the studio threw all unbought portraits away. Smile.

joker said...

Is there any reason for the logo looking like a Scientologized version of the Disney Castle? FREAKY.

Ad Broad, oldest working writer in advertising said...

Jeez, I hadn't even noticed the castle, joker, so taken was i with the copy. You're right, looks like the place where Snow White was interred. Maybe that's the concept? Anyway, thanks for generous reads today.