Friday, July 18, 2008

the new york honk

Cary Grant had it. Nelson Rockefeller had it. According to Tom Wolfe, Clay Felker had it: 
the most fashionable accent an American male could have at that time, namely, the spring of 1963. One achieved it by forcing all words out through the nostrils rather than the mouth. It was at once virile … and utterly affected.
The most Legendary Honker in the ad biz was David Ogilvy--who had the original, from London, the place from which so much of fashionable NY was imported in those days. Hear it in this rather surprising clip in which he opines on the superiority of direct advertising over general.

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