Everyone has a concept they've been dying to execute, if only they could hornswoggle a client into paying for it. Props to Pete Bradly at BBH who convinced Barclaycard to underwrite a shoot so extravagant, they did a short to explain the making of it. What does commuting home in a waterslide have to do with choosing a credit card? Um…Barclaycard is accepted everywhere, so it lets you…um…glide through life! Yep, that's it! Only envious fellow creatives would find the execution gratuitous.
Watch this and weep as you go into yet another bid meeting with CPG cost-cutting consultants.
hat tip to GardenBroad