Thursday, April 16, 2009
With copywriters streaming jobless into the streets, how hard can it be to find one to ghost-tweet for you, posting random observations a few times a day in no more than 140 characters? The job might seem like a cinch, but remember--in the twitterverse, authenticity reigns. Posers and pushers are quickly called out. Which is what happened to Hugh Jackman the other day when "his" tweet mistakenly referred to the well-known Sydney Opera House as the Opera Center. The blooper is apparently costing him $100K, which he's offering to donate to some lucky tweeter's charity of choice. (Presumably, so he can get the tax write-off.) Got a nonprofit you want to pimp? Tell Hugh about it. But be brief. Very brief. Say, 140 characters.