Thursday, April 9, 2009

world's first twitter ad agency?



Yeah, it's a recession. Ad agencies all around us are downsizing, reorganizing, even shutting their doors. (RIP, JWT/Chicago.) So, um. Yeah. What better time to start up a new one. We met as twittering Mad Men. Now we're forming a Mad Men 2.0 agency. Same convenient initials as Sterling Cooper. Supporting Characters. It's a consortium of social media players I'm proud to be part of. Advertising veterans. PR strategists. Creative technologists. Futurists. To help brands achieve relevance in digital space.

Yesterday, Ad Age posted a video piece about it and my partner, Carri Bugbee (aka @PeggyOlson). Ad Age called us the world's first twitter ad agency. But we won't do only twitter. In fact, we'll sometimes advise against it. Because we believe that a technology platform ought to be the last choice you make when designing a social media campaign. We'll talk more about this and other hard-won insights in our Social Media Road Show. Coming soon (hopefully) to a conference room near you.

6 comments:

American Copywriter said...

Cheers to you all! And best of luck in your new venture.

Ad Broad, oldest working writer in advertising said...

Thanks, guys. Cheers from you are much appreciated ;)

Teenie said...

Very cool! I've never Twitted a wink in my life, but I may have to start...

dearjanesample said...

Congrats adbroad! that's just great!

Ad Broad, oldest working writer in advertising said...

Thanks, Teenie! Hope to see you in Twitterville ;)

Nice to hear from you, Jane. Though we've never met IRL, I feel like we're old friends.

dearjanesample said...

adbroad, i feel the exact same way!

funny what this blogging thing can lead to.