Wednesday, May 13, 2009

hitting gold in las vegas

Congrats to those who took home the gold last night. Against all odds: Grand Prize was for Pharma. In spite of this (or maybe inspired by it) CLIO announced it will be launching a new award for Healthcare. In recognition of the difficulty of competing in a category which requires half an ad to be written by lawyers. Submission process opens in July and winners to be honored at a ceremony in New York in October. (Sort of like an industry Special Olympics?)

2009 Grand CLIO Award for Print:
• CLM BBDO, Boulogne-Billancourt, Pharmaceuticals, Dissolve Your Problems “Bear, Paparazzi, Magician, Prison” for Alka-Seltzer (Grand CLIO Winner in Print)

Gold CLIO Awards for Print:
• Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner Child” for Museum of Childhood
• AlmapBBDO, São Paulo, Automotive, Volkswagen Customized Trucks “Volkswagen Customized Trucks - Beer Box, Volkswagen Customized Trucks - Fruit Box, Volkswagen Customized Trucks - Milk Box, Volkswagen Customized Trucks - Egg Box” for Volkswagen Trucks
• BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
• Clemenger BBDO, Wellington, Public Service, Crashed Beds “Bridge, Tree, Creek” for Driver Fatigue
• Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services, “Children – Tree” for Hospital Alemán - Kinder Plan
• Leo Burnett & Arc Worldwide Thailand, Bangkok, Home Furnishings/Appliances, “Chicken, Fish, Lobster” for WMF
• McCann Erickson, Madrid, Public Service, “Woman Shoe” for Greenpeace
• Miami Ad School Europe (Student - Sandra Nicolas), Hamburg, Student, Inspired By Life “Porridge, Brother, Aunt” for IKEA
• Saatchi & Saatchi Worldwide, Petaling Jaya, Public Service, “Stop” for Guinness
• TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Black “Mir Black - Spider, Mir Black – Arms” for Henkel
• TBWA\PARIS, Boulogne-Billancourt, Household Products, Mir Laine “Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4” for Henkel

Gold CLIO Awards for Direct Mail:
• Lowe Limited, Bangkok, Dimensional, “Torture Test” for Breeze Excel Washing Detergent
• Philipp und Keuntje GmbH, Hamburg, Collateral, “Balloon” for Chubb Nord-Alarm Security Systems Company

Gold CLIO Awards for Radio:
• DDB Chicago, Chicago, Beverages/Alcoholic, Real Men of Genius “Mr. Rain Delay Tarp Roller Outer, Mr. Golf Quiet Sign Holder, Mr. Football End Zone Painter, Mr. Football First Down Marker” for Anheuser-Busch
• Grey, Melbourne, Public Service, Pictures of You “Anne, George, Martin” for Anti-Speed Message
• Grey South Africa, Sandton, Public Service, “Shark Attack” for Shark Life
• Grupo Gallegos, Long Beach, Media, Subtitles “Epic, Robinson, Horror” for Comcast CableLatino
• Network BBDO, Johannesburg, Travel/Tourism, Plain Insanity “Ferret, Dancer, Dog” for Virgin Atlantic Airlines - Upper Class Suites
• Saatchi & Saatchi, New York, Business Equipment/Services, Compression Radio “Soap Opera Romance, Eating Candy, Calling Tech Support” for StuffIt Deluxe

Gold CLIO Awards for Poster:
• Abbott Mead Vickers BBDO, London, Corporate/Institutional, “Inner Child” for Museum of Childhood
• BBDO Malaysia, Kuala Lumpur, Automotive, Two Worlds “Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile” for Jeep
• Big Ant International, New York, Public Service, “What Goes Around Comes Around” for Global Coalition for Peace
• Contract Advertising India Pvt. Ltd., Mumbai, Public Service, “Family Name” for Aadhar Association
• Del Campo Nazca Saatchi & Saatchi, Martinez, Health Care Services, Children “Tree, Cookie, Stairs” for Hospital Alemán - Kinder Plan
• KNARF (Students - Annie Chiu, Anna Echiverri), New York, Student, “Subway Bench” for Victoria’s Secret

Gold CLIO Awards for Billboard:
• DDB London, London, Media, “Global Downturn” for Financial Times
• Leo Burnett Canada, Toronto, Beverages/Alcoholic, “Share Our Billboard Campaign” for James Ready

Gold CLIO Awards for Strategic Communications/Public Relations (new category this year for "innovative use of any form of unpaid publicity and messaging that drives credibility, awareness, reputation, and relationships between a company or organization and its consumers or constituents"):

• Edelman, Chicago, Consumer, “FilterForGood: Better Water, Less Waste” for Brita
• Ketchum, San Francisco, Consumer, “Haagen-Dazs loves Honey Bees: Let's Lick This Problem” for Haagen-Dazs


Anonymous said...

what's the clio attendance like? new location/tough economy and all, curious if this impacted turnout. thanks.

Rob Buccino said...

Hi AB -- fantastic to meet you @CLIO, and thanks for the plug for the Clio Healthcare Awards, which will be judged by healthcare-specialist agency creative directors (and me, a lapsed one). Had to laugh at the 'special Olympics' comment -- in healthcare's case, the handicap is the FDA!

Anonymous: there's a fair turnout here in spite of the economy, with people coming from the UK, France, South America, and other parts as well as all over the USA. Still, many of the Communications awards last night went to people who didn't show up to accept them.

Ad Broad, oldest working writer in advertising said...

@Anonymous Spoke with CLIO events director Karl Vontz about this. He admitted that yes, attendance is down some, but said attendees are higher level execs than usual.

@Rob Buccino Great to meet you IRL. Thanks for clarification on healthcare awards--they're designed for Rx, not just OTC pharma. (Which won Grand last nite.)