Friday, July 24, 2009

friday flashback: 1958 Kodak industrial

No one knows the exact origin of this marvelous 1958 documentary "How Film is Made." According to Dutch photographer Marco Boeringa who helped bring it into this century, it may have been an instructional for new Kodak employees and was probably used as a promotional to the general public as well. (Perhaps Don Draper viewed it in preparation for that Kodak pitch.) Unfortunately, the English soundtrack on the original 16mm was lost when it was dubbed in Dutch, probably in the early 60s. But if this hadn't happened, we'd have missed amusing subtitles such as "An invisible but extremely important characteristic of your film is it's purity and cleanliness." 




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6 comments:

preciousena said...

nice thought, I just wanna say it's perfect!!!

Sherry said...

Just stumbled upon your blog and I enjoyed what I've read so far! Oddly enough, I just finished watching the entire 1st season of Mad Men and LOVE LOVE LOVE it. Can't wait to see the 2nd season next month. Anyway, I'll read your older posts later when I've got some more time, I'm looking forward to it!!

indrablog said...

Very informative. I didn't know somuch went into printing. The videos are really good.

KyonSOS said...

Wow nice old Kodak factory.Though modern-day we use camera digital but camera film I think it is photography's classic .

MaurĂ­cio Sapata said...

Very interesting Kodak video... wonder if has changed much nowadays...

Ad Broad, oldest working writer in advertising said...

@preciousena Thank you :)

@Sherry Thanks for the read, fellow MM fan ;)

@indrablog Welcome! I was amazed at how much went into a strip of film, too.

@KyonSOS Digital is great, but I agree we lose something by abandoning film

@ MaurĂ­cio Glad you liked it. Old instructional films can be fascinating, I think, not only for the info but for period details.