This year, I'm proposing two panel ideas. One that shares lessons in twittertainment learned from tweeting as @BettyDraper. The other sharing learnings from real life Mad Men which have surprising relevance to digital marketing. Hopefully one (or both!) of these ideas will gain traction. Whether or not they happen depends on (shameless appeal) votes from people like you! You can vote even if you can't be at the conference. SXSW releases podcasts of all presentations so you won't have to miss out! Hope you'll take a minute to give these the thumbs up. Just click on the bubbles. Or hot air balloons ;)
10 Rules of Brand Fiction from Mad Men's @BettyDraper
Recipes for creating successful twittertainment and other participatory entertainments that drive brand engagement and ROI by providing consumers with an immersive experience.
What Digital Marketers Can Learn From Mad Men
The transformation taking place in advertising today has been compared to the creative revolution on Madison Avenue when radio gave way to television as the most popular platform for entertainment. What do creative revolutionaries of the Mad Men era have to teach digital marketers today? Presentation will include screening of vintage commercials. Fedora optional.