Monday, November 2, 2009

now, a detergent for digital dirt



"Retracting something from the internet is like trying to remove pee from a pool," Ogilvy's Rohit Bhargava quipped recently.

Well, now there's an app for that. Wisk It helps you search Facebook for regrettable photos and remove them by sending a request to the person who posted them. Even more intriguing to me than the app itself is the fact that it's created by... a laundry detergent. What could be better advertising for Wisk than giving users a way to get rid of "tough stains like Spring Break photos." Kudos to TracyLocke Advertising. And to brand managers in Wilton, Ct. who've come a long, admirable way since Ring Around the Collar.

4 comments:

Ian Wishingrad said...

I'm so glad you like it! I was really excited when I came up with the concept! Thanks a ton for blogging about it! Best, Ian

ianwishingrad.com

Ad Broad, oldest working writer in advertising said...

Great job, Ian. Kudos to you and team and client with cojones :)

Jake P. said...

Very clever concept. I'm still trying to impress upon my two teenagers that the key to avoiding problems is to not let them on to the web in the first place. It is disconcerting to know that a cameraphone or video recorder could be aimed at you at any time, but it it is reality.

Word verification: lionkill. Awesome!

Kym Hamer said...

Ha ha...that's a great idea...now when someone comes up with something that erases the actual memories, they will make themselves a LOT of money....