Monday, November 2, 2009
"Retracting something from the internet is like trying to remove pee from a pool," Ogilvy's Rohit Bhargava quipped recently.
Well, now there's an app for that. Wisk It helps you search Facebook for regrettable photos and remove them by sending a request to the person who posted them. Even more intriguing to me than the app itself is the fact that it's created by... a laundry detergent. What could be better advertising for Wisk than giving users a way to get rid of "tough stains like Spring Break photos." Kudos to TracyLocke Advertising. And to brand managers in Wilton, Ct. who've come a long, admirable way since Ring Around the Collar.