Thursday, March 11, 2010
Thanks to you who kindly voted on this proposed panel last Fall, I'm on my way to Austin where @BettyDraper will be presenting a session on Brand Fiction: what the heck is it? What can it do for your brand? How to integrate it into current marketing efforts? It's been recommended as a top SXSW panel for business and highlighted in SXSWorld and by the sharp folks at Razorfish. If you're putting your SXSW schedule together, hope you'll consider joining @Roger_Sterling (Michael Bissell) and me at 3:30 on Saturday for "Rules of Brand Fiction from Twittering Mad Men." A little fun before happy hour!