Imagine a brand using a literary critic as spokesperson today in a world where consumers are told to get stupid. This hilarious 1998 Yellow Pages campaign was launched by Richmond-based Martin Agency which opened an office in Denver to work on the newly-won $33 million business. Concept: Yellow Pages as epic work encompassing the culture and begetting inspiration. Campaign was multi-platformance, including not only TV and radio but video with SNL's John Lovitz as "the man who wrote the Yellow Pages." It might have gone viral if youtube had existed in the era of Nintendo. Kinda makes me wish Google hadn't come along. Thanks to Slap!media for the find.