If, like me, you watch the SuperBowl for the commercials, you’ll love BrandBowl, a website that broadcasts real-time scores of how spots are doing according to viewers.
It works by aggregating comments about commercials and analyzing them via the magic of metrics. Doritos and Google came out on top last year, when the site was first launched by Mullen (Zappos ad agency) with social measurement leader Radian 6.
Any twitter post hashtagged #brandbowl is included. But you don’t have to have a twitter account to play. Just go to Brandbowl on your computer or mobile and join the cheering or hissing crowds. Players are already facing off, thanks to pre-releases on youtube. Volkswagen's in the lead with its pint-size Darth Vader. It’s like sharing a sofa with thousands of ad fans you don’t have to feed.