fictional TV character lands gig at real magazine

Frontlines, brand fiction: Not only are TV characters writing books sold on Amazon, now they’re penning columns in national magazines. In an unprecedented media alliance, TV Land (formerly known as Nick at Nite) is partnering with Woman’s Day to introduce a column written by a fictional character in the upcoming series “Hot in Cleveland.” The character, played by Valerie Bertinelli, lands a gig as columnist for Woman’s Day. Her columns will appear in the actual magazine this summer, making the character “jump out of the show and land in the magazine” said Kim Rosenblum, executive VP at Woman’s Day. Great concept for increasing engagement with both platforms. Interesting (and heartening) that this breakout initiative is launched by entities creating content for older consumers.

Thanks to Corporate Rock for the tip