Sunday, March 11, 2012

transmedia recipes for bigger brand muffins

If you're at SXSW and interested in transmedia for marketing, hope you'll make it to @BettyDraper's Guide to Social Storytelling. I'll talk about how transmedia is transforming the marketing landscape and show examples of brands using it to their advantage.  Monday, 9:30 AM in the Longhorn room at the Omni. Full disclosure. January Jones won't be able make it.

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