tag:blogger.com,1999:blog-1828158097601815711.post1107591131351878426..comments2023-10-28T06:54:44.019-04:00Comments on ad broad: overpromise of metricsAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-1828158097601815711.post-63567132523920480572009-07-31T09:23:18.111-04:002009-07-31T09:23:18.111-04:00Oops! *Robin Williams 'Bicentennial Man'is...Oops! *Robin Williams 'Bicentennial Man'ish<br /><br />wrong movie!Makhttps://www.blogger.com/profile/04752845577477009441noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-16693700592460276532009-07-31T09:20:54.061-04:002009-07-31T09:20:54.061-04:00RE: Machines taking over the world
Haha! Let'...RE: Machines taking over the world<br /><br />Haha! Let's just hope the machine overlords are Robin Williams 'Robots'-ish and not Terminator-ish!Makhttps://www.blogger.com/profile/04752845577477009441noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-49954464013017368302009-07-31T07:45:22.694-04:002009-07-31T07:45:22.694-04:00July 31
Ad: No, I hadn't seen the article so...July 31<br /><br />Ad: No, I hadn't seen the article so thank you. Scary stuff. <br /><br />I referenced machines because I've been haunted by Stephen Vincent Benet's "Nightmare Number Three" ever since college.<br /><br />This excerpt from http://coilhouse.net/2008/04/14/ghosts-in-the-burning-city-benets-prophecies/<br /><br />Nightmare Number Three envisioned a bloody, black humor revolt by all of mankind’s machinery, with the nameless narrator huddled in mad fear, speculating on how things could have gone so wrong (”letting six million people live in a town./ I guess it was that. I guess they got tired of us./ And the whole smell of human hands.”).<br /><br />And now it's coming true...California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-73660776094737052352009-07-30T07:38:51.429-04:002009-07-30T07:38:51.429-04:00@Makolyte Yes, my point exactly. Metrics can be fu...@Makolyte Yes, my point exactly. Metrics can be fun...but at the end of the day, not sure how much influence data actually wields.<br /><br />@Steffan Postaer When headline analyzer was first sent to me, I assumed it *was* satire, couldn't believe it earnestly existed.<br /><br />@California Girl And speaking of being replaced by machines, have you seen http://www.nytimes.com/2009/07/26/science/26robot.html?_r=1&scp=2&sq=robots&st=cseAd Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-9746058349933918362009-07-29T16:07:27.316-04:002009-07-29T16:07:27.316-04:00Of course I'm going to have to try this thing ...Of course I'm going to have to try this thing for kicks. Not that I'm a great headline writer but, after 30 years of radio copywriting and now I'm blogging, it's certainly a practiced art.<br /><br />We're all going to be replaced by machines one day anyway, right?California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-75529719871965355502009-07-29T11:26:25.438-04:002009-07-29T11:26:25.438-04:00The "Headline Analyzer" is far better sa...The "Headline Analyzer" is far better satire than tool, like something you'd see on Conan.<br />-SteffanSteffan Postaerhttp://godsofadvertising.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-56571902318720773562009-07-28T20:14:08.850-04:002009-07-28T20:14:08.850-04:00I work with websites/databases, and let me just sa...I work with websites/databases, and let me just say <b>I love developing metrics tools.</b> It's art to me. <br /><br />I've also come to realize most of the marketing reports are not very realistic indicators of trends. For example, for certain products we get random spikes in traffic for a month, but those do not translate to sales or even inquiries for them. <br /><br />I think it just gives marketing people stuff to do :PMakhttps://www.blogger.com/profile/04752845577477009441noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-37605737865863393202009-07-28T10:35:08.393-04:002009-07-28T10:35:08.393-04:00@Teenie Advertising by CYA metrics. Bah!
@Susan E...@Teenie Advertising by CYA metrics. Bah!<br /><br />@Susan Ellis Thanks for tuning me in.<br /><br />@Tom Hilarious!! One more "beautiful" and it prob would have broken the damn thing...<br /><br />@Marilou :)<br /><br /> @M.M. McDermott Guess GE stock wouldn't be in the tank if they'd gone with the first line, instead ;)Ad Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-63846514520012503202009-07-27T23:25:24.078-04:002009-07-27T23:25:24.078-04:00"Fart like you mean it" scored a solid 4..."Fart like you mean it" scored a solid 40% with an emotional classification split between intellectual/spiritual. <br /><br />"We bring good things to life" scored 33%.<br /> <br />I don't know what you're all talking about - this magi-o-matic headline analyzator is unadulterated genius.M.M. McDermotthttps://www.blogger.com/profile/16248233432517414401noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-41866968782432271512009-07-27T22:50:25.739-04:002009-07-27T22:50:25.739-04:00Very wonderful i like the bestVery wonderful i like the bestMarilouhttp://nodollarspend.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-74279968368921777632009-07-27T21:11:55.729-04:002009-07-27T21:11:55.729-04:00I just scored 100% EMV on the headline analyzer......I just scored 100% EMV on the headline analyzer... I put in.<br /><br />"Beautiful beautiful beautiful in every respect"<br /><br />Something tells me the thing needs fine tuning.Tomhttps://www.blogger.com/profile/10170498432909587339noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-70980123660117724362009-07-27T18:13:15.385-04:002009-07-27T18:13:15.385-04:00Here in Canada, there's a wonderful radio show...Here in Canada, there's a wonderful radio show on CBC each week, called The Age of Persuasion with Terry O'Reilly..http://www.cbc.ca/programguide/program/age_of_persuasion<br />It's all about advertising and persuasion -clients, consumers, copywriters...great showSusan Ellishttps://www.blogger.com/profile/04155106135649887676noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-51280121314366412242009-07-27T15:40:57.993-04:002009-07-27T15:40:57.993-04:00One of our clients drew up a score sheet for focus...One of our clients drew up a score sheet for focus groups, and insisted the winning concept would have to score above 7 to proceed. Same client them tested the finished shoot and couldn't understand why the scores were lower by a 1-point-something. <br /><br />As if there was a winning formula for concepts! Yeesh--if there was we'd all be rich. Or unemployed.Teeniehttps://www.blogger.com/profile/07943312952246047448noreply@blogger.com