tag:blogger.com,1999:blog-1828158097601815711.post2932613341585225183..comments2023-10-28T06:54:44.019-04:00Comments on ad broad: why Groupon's "apology" doesn't work, eitherAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-1828158097601815711.post-77614421307542508932011-03-29T18:52:32.755-04:002011-03-29T18:52:32.755-04:00Interesting post! Groupon will either grow like cr...Interesting post! Groupon will either grow like crazy or drop down a few slots when the big dogs start to play. Groupon’s current $25 billion pricetag is flawed for a number of reasons according to <a href="http://bit.ly/eb6IFB" rel="nofollow">Groupon Priced at $25 Billion</a>!!Unknownhttps://www.blogger.com/profile/15924315610209045821noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-6463711765608988972011-02-09T14:58:03.906-05:002011-02-09T14:58:03.906-05:00As a response to your first comment: we had that d...As a response to your first comment: we had that discussion today as to whether or not this boosted their subscribers which, we suspicion, it did. The argument from one colleague was, "Hey, this is the save a buck crowd and they don't care who's being insulted if they even notice." Condescending, I know but...maybe?<br /><br />Respnse to your second comment: I still love the original DDB ad for VW "Think Small". It's probably more relevant than ever in this economy.White Mountains TV16https://www.blogger.com/profile/04842554985081933158noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-19862880260442033192011-02-08T13:15:53.180-05:002011-02-08T13:15:53.180-05:00Geo-Nice to connect with another veteran here. Tha...Geo-Nice to connect with another veteran here. Thanks for sharing. Surprising how relevant a trade ad done in the Mad Men era remains today, isn't it? Technology evolves, but psychology of persuasion remains reassuringly stet.Ad Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-73765795886607491602011-02-08T13:12:07.611-05:002011-02-08T13:12:07.611-05:00Suspect you're seeing a lot more about Groupon...Suspect you're seeing a lot more about Groupon in press these days, California Girl. Which some say was part of the plan. Groupon saw surge in subscribers after SB spots aired. Question is, how many more signups might they have gotten if spots hadn't ticked off so many viewers?Ad Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-36654389764166215572011-02-08T12:38:13.480-05:002011-02-08T12:38:13.480-05:00It's nice to see that McGraw-Hill ad.
I've...It's nice to see that McGraw-Hill ad.<br />I've carried it around (first as a xerox and then digitally) for the last thirty years. So many forget that people aren't waiting for our message.george tannenbaumhttps://www.blogger.com/profile/10974259094860905139noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-73593131025973544742011-02-08T12:09:27.675-05:002011-02-08T12:09:27.675-05:00Well put. Not being a coupon clipper, my awarenes...Well put. Not being a coupon clipper, my awareness of Groupon came late and I still don't know much about them except what little I hear in the media.California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.com