tag:blogger.com,1999:blog-1828158097601815711.post3542756160481619287..comments2023-10-28T06:54:44.019-04:00Comments on ad broad: adland redeems itself with campaign you wish your campaign could smell likeAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1828158097601815711.post-77294464348801969082010-08-30T17:54:00.283-04:002010-08-30T17:54:00.283-04:00We hosted an SFAMA panel discussion on the Old Spi...We hosted an SFAMA panel discussion on the Old Spice Phenomenon, with some fantastic takeaways. One of the most poignant- Old Spice, a staid CPG brand, managed to execute Real Time campaign that knocked the socks off of the competition- AXE. Sure, they out-spent AXE, but they also out-thought, and are realizing big rewards with brand engagement and, according to reports, sales. The big question will be if they can sustain that growth.<br /><br />Check out our video overview:<br /><br />http://bit.ly/bsf3qF<br /><br />Eric L. Steckel<br />BARS+TONEEric L. Steckelhttp://www.BARS-TONE.comnoreply@blogger.com