tag:blogger.com,1999:blog-1828158097601815711.post7326176123639412403..comments2023-10-28T06:54:44.019-04:00Comments on ad broad: Showtime breaks barrier in twittertainmentAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1828158097601815711.post-18341505867223495682010-03-26T18:52:58.204-04:002010-03-26T18:52:58.204-04:00Thanks for the read and kind words @Howie ;)
@cor...Thanks for the read and kind words @Howie ;)<br /><br />@corporaterock Excellent point to reference ABC's Castle which developed a twitter-based interactive mystery to sustain viewer interest @WriteRCastle <br /><br />@mikeyames A most salient question: does twittertainment tactic extend to successfully promote brands that aren't entertainment properties? I know other co's are putting personalities on twitter--not only @chex_mix (paltry 169 followers) but @MichelinManUSA, @NestleNesquik (both under 2000) @BettyCrocker (5566) and superusers like @WholeFoods (1.7 million followers) @Jetblue (1.6 million) But I'd argue the last three (like @Comcastcares) are more customerservice/coupons than twittertainment. Any CPG brands doing twittertainment? Subject of upcoming post--thanks for the fodder ;)Ad Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-32021594344436786442010-03-25T13:54:27.732-04:002010-03-25T13:54:27.732-04:00Have you seen many examples of large corporations ...Have you seen many examples of large corporations taking advantage of this same tactic...by personifying a popular brand?<br />I see what @chex_mix has recently started on twitter and wonder if there are other examples you have seen - non entertainment based - but using the principles you highlight in this post?mikeyameshttps://www.blogger.com/profile/12444883458411309073noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-61968101134157426202010-03-25T10:45:11.649-04:002010-03-25T10:45:11.649-04:00Excellent overview of what's going on for TV b...Excellent overview of what's going on for TV brand fiction. Let's not forget Castle.<br /><br />But also, let's stress that while some of this is just plain fun for fans and their followers, the brand's official fiction needs to be carefully crafted and fun for fans.<br /><br />And you go! @bettydrapercorporaterockhttp://www.corporate-rock.comnoreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-91105765853604679212010-03-24T08:43:43.458-04:002010-03-24T08:43:43.458-04:00You are truly cutting edge! Loved this post!You are truly cutting edge! Loved this post!howie at skypulsemediahttp://www.skypulsemedia.comnoreply@blogger.com