tag:blogger.com,1999:blog-18281580976018157112024-03-05T21:22:17.129-05:00ad broadrandom thoughts on the industry, and beyondAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger638125tag:blogger.com,1999:blog-1828158097601815711.post-28716391603995959992016-02-01T14:08:00.000-05:002017-04-10T14:44:26.908-04:00moving day!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6VUkiHNk9xXsQIXufTFhyphenhyphenxN7I_GgxcxiN6UAgXngL0J0yXqOzLxhV6iNo_Ps8p7Si55yyOk2eqeSg6SQjqoKhUHuqPCD60zrHt32c7JCEUngz_3JSNmM3tolgpLRvr6o8sJ9RYzH_aTg/s1600/6a00d83451d1ff69e201bb08a6be1b970d-500wi.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6VUkiHNk9xXsQIXufTFhyphenhyphenxN7I_GgxcxiN6UAgXngL0J0yXqOzLxhV6iNo_Ps8p7Si55yyOk2eqeSg6SQjqoKhUHuqPCD60zrHt32c7JCEUngz_3JSNmM3tolgpLRvr6o8sJ9RYzH_aTg/s400/6a00d83451d1ff69e201bb08a6be1b970d-500wi.png" width="400" /></a></div>
With many thanks to all who have followed Ad Broad over the years, I invite you to follow me to my new virtual office at <a href="http://www.helenkleinross.com/">helenkleinross.com</a> where I'll be posting about writing other kinds of fiction.<br />
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Some of you may know I am publishing books now. <a href="https://www.amazon.com/Making-Helen-Klein-Ross-ebook/dp/B009UVLPSG/ref=sr_1_1?ie=UTF8&qid=1491847040&sr=8-1&keywords=making+it+helen+klein+ross">Making It: A Novel of Madison Avenue</a> came out in 2013 from Simon & Schuster. It's a coming-of-middle age story about a woman and a business (advertising.) It’s sort of like <a href="http://www.amc.com/shows/mad-men">Mad Men</a> thirty years later, from the point of view of an older, wiser, married <a href="http://www.amc.com/shows/mad-men/cast-crew/peggy-olson">Peggy Olson</a>.<br />
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This year, I published a novel about kidnapping. <a href="https://www.amazon.com/What-Was-Mine-A-Novel/dp/1476732353">WHAT WAS MINE</a> is about a seemingly ordinary woman who does something extraordinary in a desperate moment: she takes a baby girl from a shopping cart and raises her as her own. It’s a secret she manages to keep for over two decades—from her daughter, the babysitter who helped raise her, family, friends, and coworkers at the ad agency where she works as a copywriter/creative director.<br />
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My next novel is set in an old house in Connecticut that has been in a family for generations. A murder takes place there in 1926. The crime becomes a family secret that everyone knows, but no one talks about until 2016 when the house is being renovated for a wedding and something is found in a powder room wall that connects to the crime--and the reader finds out what really happened.<br />
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I hope you will join me on my journey into other kinds of writing by following me <a href="http://www.helenkleinross.com/">here</a>. Of course, advertising will always be part of what I am writing because you can take the Ad Broad out of advertising, but...
Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-91218403247340304942015-09-02T09:00:00.003-04:002017-03-29T21:38:02.948-04:00how to sell a book before it is published<div dir="ltr" style="text-align: left;" trbidi="on">
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My book isn't out until January, but generous friends hosted a party for it this weekend after I mentioned to them a few months ago (trying to sound casual) how important pre-orders are for authors, especially unfamous novelists publishing a debut.
It was a great party, with lots of good friends/neighbors/ supporters in attendance. We called it a Preview Party, not a Pre-Order party, but people got the idea. Today, I checked my Amazon numbers --yes, I'm months away from publication, but already checking my rankings--and my “best sellers rank" improved by about half a million--whatever that means, surely NOT that I sold half a million books.<br />
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A book party is like a wedding in that, while on the whole it's fantastic, one of the best events in your life, there's a few things you'd hope to remember, should you ever do it again. Like--<br />
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1. If more than two dozen people will be there, GET A MIKE. Most writers aren't great talkers (that's why they're writers) and unless you've got the big, booming voice of a trial lawyer or James Earl Jones, give a break to the people who've gone to the trouble to come out and support you--make it easy for them to hear you. Especially if your audience includes boomers who spent their formative years lying on shag carpeting listening to Procol Harum at max volume on lo-fidelity earmuffs. Also--think of the mike thing before the day of your reading or you might not be as lucky as I was when I frantically contacted my host's caterer, who was able to provide a last minute hookup. (Don't be insulted when the sound guy shows up and seems disappointed that his fancy setup will be used only for reading, and asks hopefully if he ought to tweak a few settings because maybe someone in the audience will want to play something?)<br />
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2. If your book isn't out yet, MAKE CHAPBOOKS AS PARTY FAVORS. These look like the galleys, but contain only about the first fifty pages or so... just enough to give people a taste of your book and hopefully give them an appetite for the whole enchilada and seeing it lying on their kitchen counter will remind them to put in a pre-order. I am exceedingly grateful to my editor for making these for me, but if yours can't, you can do it yourself at a Kinko's.<br />
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3. APPOINT A PHOTOGRAPHER. It doesn't have to be the professional photographer friend you've already imposed upon for your author photo. It can be any friend with an iPhone and a good eye who isn't too shy to ask people to pose holding your chapbook. (See above.) I really, really wish I had done this, because images are valuable content for social streams.<br />
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4. ASK PEOPLE TO POST One of my guests had the social savvy to hashtag the event and post a photo on Instagram, but I wish I had thought to ask others to do so. Social buzz can help start up interest in books.<br />
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5. WEAR SOMETHING COMFORTABLE. I'm grateful to my husband for this. There I was at the mirror, trying to decide between shoes--Toms or heels--and he said I should go with whichever pair would be better to stand in for hours, trying to remember people's names. There aren't nametags for book readings. I guess because the only name that you want on people's minds is yours.<br />
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6. READ FROM A SCREEN, NOT FROM A PAGE. Especially if you're an older (ahem) writer who needs reading glasses. You can adjust type size on screen, so you won't have to perch readers at the end of your nose. (I've gotten progressives which eliminates this problem, but it's weeks before you can wear them without feeling like you're falling downstairs, so don't make the mistake of making the switch the same month as a reading.) Also, the light emitted from Ipad or Kindle or whatever you're using will save you from having to worry about finding a reading light.<br />
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7. BRING BUSINESS CARDS If your publisher has been good enough to provide you with chapbooks, your contact information probably isn't in them. I've used MOO to make cards with my book cover on one side, which reminds people later who the heck you are. The best part about book events is the connections that you make with new readers, other authors, booksellers and even (in my lucky case) someone who asks for an ARC because they want to review it. Business cards stuck in a wallet can remind people of idle offers they made once at a party.
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-50072353052054285062015-05-13T23:50:00.000-04:002015-05-14T11:40:37.379-04:00talking mad men (and women)<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;">exhibit includes sets: Draper kitchen in Ossining</td></tr>
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If you'd told me when I was a junior copywriter that one night I’d be standing in a corridor shooting the breeze with Ken Roman, CEO of Ogilvy, and Herb Schlosser, president of NBC and Adweek critic, <a href="http://www.mediapost.com/publications/author/976/barbara-lippert/">Barbara Lippert</a>, not to mention two of the most legendary writers in the business, Helayne Spivack and Tom Messner—well, I’d have thought you’d have tossed back too many Harvey Wallbangers at lunch.<br />
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But, thanks to the <a href="http://www.movingimage.us/">Museum of the Moving Image</a>, there I was, doing just that tonight. (I heart New York.) In conjunction with their <a href="http://www.movingimage.us/exhibitions/2015/03/14/detail/matthew-weiners-mad-men/">excellent exhibit of Mad Men memorabilia</a>, which includes scripts and brainstorming notes and actual sets from the show, the museum hosted a <a href="http://www.movingimage.us/visit/calendar/2015/05/13/detail/the-real-mad-men-a-discussion-with-leading-creators-and-executives-from-the-mad-men-era">confab of execs from the Mad Men era</a> reminiscing about the old days, some of which I (ahem) remembered.
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<tr><td class="tr-caption" style="text-align: center;">and family pics from Matthew Weiner, portrait circa 1975</td></tr>
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Barbara Lippert, <a href="http://www.adweek.com/contributor/barbara-lippert">whose Adweek column was my Monday morning go-to for years</a>, moderated and kicked off by reminding us there was a time when people loved advertising instead of counting the seconds you could swipe it off screen. Ken Roman (author of <a href="http://www.amazon.com/The-King-Madison-Avenue-Advertising/dp/0230100368">best David Ogilvy bio</a>) reminded us that Mad Men was a term coined by Matt Weiner—no one on Mad Ave actually used it. Helayne Spivack (claiming to be speaking for all women in advertising—she was only half kidding) talked of her Peggy Olson-ish trajectory of starting as a receptionist at Nadler & Larimer, working up copy between answering phones. Tom Messner (her Don Draper for ten years at Ally & Gargano) treated us to screening of landmark spot he did for MCI when “you only called long distance if somebody died.” And Herb Schlosser, who we have to thank for SNL and Laugh-In (remember?) and Columbo and The Tonight Show remembered Hubert Humphrey refusing to say “Sock it to me” on network television, though <a href="https://www.youtube.com/watch?v=8qRZvlZZ0DY">Nixon had done it the week before </a>(it took six takes for him not to sound angry) thereby swaying popular vote to help get the Dick elected.<br />
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AMC’s Mad Men sails into the sunset this Sunday, but you can catch the <a href="http://www.movingimage.us/exhibitions/2015/03/14/detail/matthew-weiners-mad-men/">outtasite exhibition</a> of costumes, props, videos and research behind it until June 14. How will it end? Predictions embedded in <a href="http://www.mediapost.com/publications/article/249831/episode-713-you-knew-wed-catch-up-with-you-even.html#">Barbara's marvelous Mad Men Cliff Notes</a>. </div>
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com2tag:blogger.com,1999:blog-1828158097601815711.post-44457683891788732132015-05-01T08:10:00.000-04:002015-05-14T08:29:36.251-04:00where were you in 82?<div dir="ltr" style="text-align: left;" trbidi="on">
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And 83, 84 and the rest of the post-Mad Men decade when hard drinking executives graduated to hard drugs and ad agencies were being eaten by holding companies? If you were anywhere in the vicinity of Ogilvy, come commiserate with other survivors of the era at O&M's 80s Reunion in New York on Wednesay, May 14. <a href="https://www.facebook.com/events/1008315809181952/1070837239596475/">Tickets still available</a>. (Admission discounted if you've gotten sober!) <br />
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-31371945040745182592014-11-13T17:44:00.000-05:002014-11-13T17:45:06.738-05:00ad space too expensive? publish your own mag<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ4y8BAQOaAna3fL3BjGCHZcjIrzgTN-LAzlvO4P6KzGGa2Ec1dhGmtDXhIRHRh9iApMocxQuHT4uHzdUu_8Rfxn8CZNyhwgSZn_uNphu4RTvV_9Jc2wfdE6FXQTN9Qs1DVS42tW-3QOs/s1600/Screenshot+2014-11-14+06.32.03.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ4y8BAQOaAna3fL3BjGCHZcjIrzgTN-LAzlvO4P6KzGGa2Ec1dhGmtDXhIRHRh9iApMocxQuHT4uHzdUu_8Rfxn8CZNyhwgSZn_uNphu4RTvV_9Jc2wfdE6FXQTN9Qs1DVS42tW-3QOs/s320/Screenshot+2014-11-14+06.32.03.png" width="230" /></a></div>
And speaking of clients getting into the publishing business, here's <a href="http://www.elizabethspiers.com/hiring-editor-in-chief/">a new call for a serious Editor in Chief</a> of upcoming online mag about Sleep, to be put out by (duh) a <a href="https://casper.com/">mattress company</a>. Kudos to awake marketing mind behind this. </div>
Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-9899328485202941812014-11-12T18:20:00.000-05:002014-11-12T18:21:18.553-05:00author lands book deal with Y&R<div dir="ltr" style="text-align: left;" trbidi="on">
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Can't get a deal for that novel manuscript? Try ad agencies. Young & Rubicam commissioned Booker award-nominated novelist <a href="http://www.williamboyd.co.uk/">William Boyd</a> to tell any story he wanted as long as it featured a Land Rover vehicle. Not surprisingly, the commission prompted Boyd to "realize how prominently Land Rover has featured in my life" and write THE VANISHING GAME, a novella published by Land Rover in print and e-version and advertised in display ads and paid posts on Vox, Quartz and NYTimes.com. The story can also be accessed on <a href="https://thevanishinggame.wellstoried.com/">Tumblr</a> where it's a multi-sensory experience including images, video, animation, sound, music and narration.<br />
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The novel-commissioned-by-client isn't unprecedented. In 2001, <a href="http://en.wikipedia.org/wiki/The_Bulgari_Connection">Bulgari hired novelist Fay Weldon</a> to write any story she wanted, as long as it mentioned the name of the jeweler 12 times. Perhaps because she was a former copywriter (Ogilvy), Weldon exceeded that count, including 34 mentions. That product placement deal, a first in publishing, created quite a kerfuffle, as reported in <a href="http://www.nytimes.com/2001/09/03/business/media/03BOOK.html?pagewanted=1">in the New York Times</a> and <a href="http://www.nytimes.com/2001/09/03/business/media/03BOOK.html?pagewanted=1">Salon</a>. It's not known whether the commission helped Bulgari sell jewelry, but to Weldon's credit, the book <a href="http://www.amazon.com/The-Bulgari-Connection-Weldon-Fay/dp/0802139302">still isn't out of print</a>.<br />
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Thanks to <a href="https://twitter.com/shareenpathak">Shareen Pathak</a> of Digiday for l<a href="http://digiday.com/brands/land-rover-commissions-william-boyd/">etting us know</a>. </div>
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com2tag:blogger.com,1999:blog-1828158097601815711.post-2998900007222182192014-11-10T19:07:00.000-05:002014-11-12T19:14:41.672-05:00going to China? Don't leave home without this<div dir="ltr" style="text-align: left;" trbidi="on">
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I'm traveling in Taiwan for a couple of weeks and would be lost in translation without an app created by the good folks at <a href="https://www.pleco.com/">Pleco</a>. It lets me hold up the phone to Chinese characters on signs, on menus, on doors and suddenly what is inscrutable becomes clear. The app is multifunctioned and also features a handy live dictionary. Type in what you're trying to say and it appears in Chinese, so you can simply hold up your phone and be understood. I found this essential to renting a car which was accomplished only because the clerk and I could communicate by handing our iPhones to each other. Pleco downloadable from <a href="https://itunes.apple.com/tw/app/pleco-chinese-dictionary/id341922306?mt=8">App store</a>. Nope, this isn't a paid post. Just a hat tip from a grateful user in transit.</div>
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com3tag:blogger.com,1999:blog-1828158097601815711.post-59367364140061035902014-07-20T08:03:00.000-04:002014-07-21T08:28:00.029-04:0045 years ago today<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: right;"><span style="background-color: white; font-family: 'Helvetica Neue', Helvetica, Arial, san-serif; line-height: 16px; text-align: start;">© Rudolph J Klein</span></td></tr>
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July 20, 1969. Nixon is new to the White House. Ted Kennedy has just driven off a bridge. John and Yoko have shocked the world (at least my small, suburban part of it) by going to bed publicly and staying there for two weeks.<br />
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Here we are on a picnic with neighbors at Valley Forge Park. My mother's in the plaid Bermuda shorts. She'd ironed the heavy cotton floral tablecloth put down on the table. That's me on the left, trying to sneak away with an extra Ho-Ho. I'm wearing my favorite flower-power pin.<br />
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That night, I wear it to a CYO dance held in the gym of our parish hall, in a dress my mother made, trying to look like I know how to twist. At some point in the evening, the record abruptly stops spinning, lights go on and we are called to come to the school kitchenette where one of the chaperones has set up a portable television. It is a 5 inch screen, black and white of course, with an antenna you have to keep moving to keep picture. The picture is grainy and the sound is crackly and the most audible narration comes from a pocket transistor radio tuned to the same station.
A man, at that moment, is walking on the moon. We live in a new world order in which what was impossible for our parents to imagine, happens to us as a matter of course: presidents get shot, women burn their bras, wars are waged in a jungle by children. Now, this: a man from earth stepping onto the moon.
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Grown-ups hunker close to the miniature screen, squinting their disbelieving eyes while we kids shift back and forth in our weejuns, waiting for the music to start up again.Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com7tag:blogger.com,1999:blog-1828158097601815711.post-36778607389033191332014-03-07T14:50:00.000-05:002014-03-07T14:50:20.028-05:00writing blind<div dir="ltr" style="text-align: left;" trbidi="on">
When I was little, a game I liked to play with myself was "Blind." I'd wander into our back yard, close my eyes and start walking. I was astounded at how much more alert my other senses would become. I could feel the maple tree shadowing my skin as I came within range of approaching it. I could hear the empty swing swaying on rusty chains. My heart would pound in my throat as I forced myself to move forward, walking with my eyes closed, resisting the urge to put my hands out in front of me because I thought the gesture would summon my mother who might glance out the kitchen window and wonder what was the matter with me.<br />
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Writing a novel is something like that, at least for me. You move slowly forward, unseeing, not able to make out what lies ahead, trusting you'll get someplace without killing yourself.
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-2332791746173282402014-02-28T13:29:00.000-05:002014-03-13T17:02:41.868-04:00in case you missed the gordon lish reading last night<div dir="ltr" style="text-align: left;" trbidi="on">
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No matter what you think of his work, his persona, his gusto in making or breaking literary comers when he was in a position to make or break them, no matter what you think of the writer, you have to admire the man <a href="http://www.theguardian.com/books/booksblog/2013/aug/29/gordon-lish-80-raymond-carver" target="_blank">Gordon Lish</a>. He just turned eighty, but there he was last night at <a href="http://mcnallyjackson.com/event/going-gordon-lish" target="_blank">McNally Jackson Bookstore</a>, holding forth at a reading for his new book <a href="http://www.orbooks.com/catalog/goings/" target="_blank">Goings</a> with more enthusiasm and earnest intent to entertain those of us who had come out to see him, than I've witnessed at readings by those younger and haler, which is to say readings by anyone else.<br />
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<tr><td class="tr-caption" style="text-align: center;">photo cred: gordonlisheditedthis.wordpress.com</td></tr>
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There were many more of us than there were chairs, despite the discouraging coldsnap and so many <a href="https://www.awpwriter.org/awp_conference/schedule_overview" target="_blank">AWP</a>-ing out of town, and speaking of chairs, he refused to use one. He stood for the duration: "I'd like to be able to stand and caper for your entertainment, let's see for how long I am able to do so." He held forth for an hour, not reading, except once briefly, from the foreword of a book that wasn't the book he was ostensibly there to promote, but one published several years ago, which involved the reluctant accomplice of a bookstore employee to find the book and remove its shrinkwrapping.<br />
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What Lish did for the hour, what so impressed me, is that he just stood there and talked. Without notes, without text, without screens of any sort. He talked not about his own work, but about the work of other writers there. He talked about Will Eno's <a href="http://oberonbooks.com/modern-playwrights/oh-the-humanity-and-other-good-intentions" target="_blank">"The Bully Composition"</a>. And Rick Whitaker's <a href="http://www.amazon.com/An-Honest-Ghost-Rick-Whitaker/dp/1937543382" target="_blank">"An Honest Ghost."</a> He talked about his childhood and about what it felt like to be the oldest person in the room. He talked about <a href="http://www.nytimes.com/2010/03/03/books/03hannah.html?_r=0" target="_blank">Barry Hannah</a>, said he once brought a luger into a classroom, as visual aid for a discussion on violence. And I thought how his conversance with conversation—albeit one-sided—is an art being lost to those of us for whom communication takes place in places such as this, which isn't any place, really, where talk is done through one's fingers and can be edited or deleted instead of being left to ring, unsanitized, unretractable, in the listener's ears, for better or worse, for years to come and that soon it won't make sense to call languages "tongues."<br />
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<a href="http://www.newyorker.com/online/blogs/books/2014/02/seduce-the-whole-world-gordon-lishs-workshop.html" target="_blank">What Lish is famous for</a>, in <a href="http://www.thegiganticmag.com/magazine/articleDetail.php?p=articleDetail&id=108">his teaching</a>, is for harping on the importance of sentences. "The sentence isn't about the world, it is the world entire," I recorded once in a notebook. I was struck last night by the originality of his spoken sentences. (I almost typed "his own sentences" but refrained because "own" was one of the things Li<br />
sh went on about last night, complaining of its overuse as unnecessary modifier in today's common speech.)
In prior audiences with Lish, I failed to write much down and was later sorry because his speech is impossible to reproduce without notes. His speech isn't common speech, it's unique to him, resulting from profound and unparalleled (in my experience) care for and about the English language. Here are a few of last night's sentences, which are very different sentences than ones I might have used:<br />
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<b>What Lish Said: </b>Jane Krupp is a lovely person and has an apartment that bespeaks that vivacity. She designs apartments for people who are rarely among us, but we know their names. Many of these people are involved with song.<br />
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<b style="font-weight: bold;">What I'd Have Said:</b><b> </b>My friend Jane has a great apartment. Makes sense, she's an architect. She works for celebs in the music industry.
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<b>What Lish Said:</b> I take pride in knowing not much about nature.<br />
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<b>What I'd Have Said:</b> I'm a city kid. Nature freaks me out.<br />
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<b>What Lish Said:</b> I stopped drinking in 1984 in reply to an entreaty from my youngest child who requested, as a gift for his eleventh birthday, "I want you to stop drinking and smoking."<br />
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<b>What I'd Have Said:</b> I've got my kid to thank for sobering me up and making me quit smoking.<br />
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<b>What Lish Said:</b> Assassins are everywhere. Being one, I should know.<br />
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I'd never have said anything like that. Assassination, I think, is a male, not female, approach to subversion. But that's another post.
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-61637050287768622392014-02-10T11:09:00.000-05:002014-02-10T11:09:27.924-05:00secret source for building fictional characters<div dir="ltr" style="text-align: left;" trbidi="on">
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Upon hearing of <a href="https://www.secret.ly/" target="_blank">Secret</a>, a new app that lets you post anonymously, removing the last bits of restraint preventing people from sharing whatever is left they're reluctant to share…seemed to me of dubious value. But then, I signed up. And discovered Secret's true (yet unmarketed) worth: as fodder for writers building fictional characters. "Brought a can of cat food to a dinner party instead of pate and no one noticed." And presto! A fully realized character leaps to your screen, one who'll move freely, creating scenes, engaging in dialogue. Cut. Paste.</div>
Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-63562323818518677662014-01-09T13:50:00.002-05:002014-01-09T13:51:32.636-05:00finally! an algorithm for writing that bestseller<div dir="ltr" style="text-align: left;" trbidi="on">
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Modern science claims it's come up with a way to analyze a book and predict (with 84 percent accuracy!) whether or not it will be a commercial success. Less successful work tends to include more verbs and adverbs and relies on words that describe actions and emotions such as "want" or "promise", while more successful books use more verbs that describe thought processes: "recognize" or "remember." More on the secret sauce recipe <a href="http://www.telegraph.co.uk/technology/news/10560533/Scientists-find-secret-to-writing-a-best-selling-novel.html">here</a>. Pardon while I hurry back to my novel-in-progress to find and replace all the "wants" and "promises".</div>
Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-75006508307409894992013-12-14T16:56:00.000-05:002013-12-14T16:56:23.257-05:00what's making me feel really old todayIt's not just that Patty Duke is celebrating her 67th birthday (how is this possible?) it's that she's doing PSAs for Medicare. Crazy!
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<iframe allowfullscreen="" frameborder="0" height="266" src="//www.youtube.com/embed/_MvbzyjyaTM" width="320"></iframe>Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-53233511084427321502013-12-10T23:37:00.000-05:002013-12-10T23:56:17.611-05:00@MargaretAtwood's ode in 140 to @StephenKing If there was any doubt that <a href="https://twitter.com/MargaretAtwood">Margaret Atwood</a> writes her own twitter, it was dispelled by her performance tonite in which she improv'd a fractured Xmas carol to newcomer <a href="https://twitter.com/StephenKing">Stephen King</a>. This isn't the first time she's been brilliant in short. A few years ago, <a href="http://www.wired.com/wired/archive/14.11/sixwords.html">Wired</a> asked her to come up with a six word story and she cribbed a checklit novel instead: "Longed for him. Got him. Shit." <br />
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<br />Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-83214992660756286302013-12-09T10:31:00.000-05:002013-12-10T23:57:08.389-05:00now the scariest man on twitter<div class="separator" style="clear: both; text-align: center;">
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Stephen King is on twitter. Yep, that <a href="https://twitter.com/StephenKing">Stephen King</a>. Of course, there are plenty of writers on twitter, but most of us are trying to launch a career. Magillas in the publishing world (or their handlers) generally don't feel the need to give it away in a medium that is unfamiliar to them. Some are opposed, even vehemently, to the suggestion, that twitter, or any social space matters. After <a href="http://nymag.com/daily/intelligencer/2011/05/privileged_straight_white_marr.html">mocking Facebook</a>, Jonathan Franzen told <a href="http://www.theguardian.com/books/2012/mar/07/jonathan-franzen-calls-twitter-irresponsible">students at Tulane last March</a> that "Twitter stands for everything I oppose...it's like writing a novel without the letter 'P'." (Interestingly, he now has a <a href="https://www.facebook.com/jonathanfranzen">Facebook page</a>.)<br />
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I like that Stephen King's twitter account is, apparently, written by him. His first tweets bear all the endearing marks of a newbie:<br />
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The wish for mercy: "My first tweet. No longer a virgin. Be gentle!"<br />
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The stage fright: "On Twitter at last, and I can't think of a thing to say."<br />
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The flailing for content: "Watching THE RETURNED."<br />
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But I have utmost confidence that the author of 56 novels and the winner of a bajillion awards will soon find his twitter legs and run with the alpha tweeters. Even with just 13 tweets, he's got 175,000 followers. I commend him for venturing into a new medium, for bringing his awesome chops to the social space, for not delegating the task to a PR machine <a href="https://twitter.com/JP_Books">as some other bestselling authors</a> do.<br />
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I'll follow his stream not only for what he comes up with, but for his engagement with other authors. I didn't realize <a href="https://twitter.com/Wintersonworld">Jeanette Winterson tweeted</a> until I saw her <a href="http://www.theguardian.com/books/2013/dec/09/stephen-king-twitter-170000-followers?CMP=twt_fd">listed in the Guardian today</a>. She, apparently writes her own posts, too: "I have bought a light-up reindeer. Even writers need a night off." Seeing what famous people do when they're not doing what makes them famous. I love that about twitter.<br />
<br />Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-75676555279172342402013-12-08T22:39:00.000-05:002013-12-09T17:46:25.269-05:00on writing and not When I worked staff at ad agencies, tap tap tapping late into the night, coming up with copy for face creams or shampoos or cameras or drugs with alarming side effects, I longed to be writing my own stuff, imagining the day--like James Dickey (Coke) or Don Delillo (Sears)-- I'd be able to devote time to crafting work of my own invention.<br />
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Fast forward to 2012, the year I get a (wonderful) agent (<a href="http://gbagency.com/about.html">Kate Johnson</a>) and soon after that, bid-a-boom, a two-book deal from Simon and Schuster.
The first book's an ebook. This, I'm told, is the new strategy for launching debut authors: first an ebook, then a hardcover that's promoted as a "first book." (Who am I to question?)<br />
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My ebook came out last March (<a href="http://www.amazon.com/Making-It-ebook/dp/B009UVLPSG">check it out here</a>) and the hardcover is due out next year. It's not a series. The ebook is about advertising at the turn of the century (1999) and the hardcover is about a woman who does something heinous and gets away with it for 22 years.<br />
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Writing novels is something I've wanted to do since I was eight and devoted a school composition book to telling the undramatic tale of a family of robins who took up residence in the maple tree in our back yard.<br />
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It's the opportunity I've always wanted--someone wants my work enough to transform it into a bona fide book. The deadline is yesterday--deadlines are always helpful to creatives in getting work out. So why am I having such a hard time coming up with words tonight? Why aren't words tripping off my keyboard onto the screen? Why is my brain just as resistant to writing the next page of the novel as it was to writing a spot for antacid?<br />
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Why is writing so hard, even when it's the one thing you most want to do?<br />
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Why were these 300 words such a cinch to come up with, when the scene I'm supposed to be writing stays stuck in my head?
Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com2tag:blogger.com,1999:blog-1828158097601815711.post-75055206454741939342013-09-10T21:16:00.000-04:002013-12-08T21:33:43.609-05:00what an adventure<div class="separator" style="clear: both; text-align: left;">
I've had the thrill of seeing my work in the <i>New Yorker</i> before thanks to media buyers for Nikon, Absolut and others-- but how much more exciting to see <a href="http://www.newyorker.com/fiction/poetry/2013/09/09/130909po_poem_ross">work with my actual name on it</a>. I'm especially grateful to poetry editor Paul Muldoon for accepting a poem with the word "shampooist" in it.
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Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-86942126708576966142013-08-26T15:41:00.000-04:002013-08-26T15:41:32.590-04:00happy 93rd birthday to women's right to vote<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvgXZCB13mC82dkiqXL0MPoL33RMu3zFQcC3wSMy3jZKET2cjdKTGoaw2uBbW5u2MkcQnZuIxPbZPhET2ak-Mt4mbsCsErINFOCv5_4Qn7PPWWNr6j_335eQM3Ff354MWX48A7c5baTQA/s1600/vote.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvgXZCB13mC82dkiqXL0MPoL33RMu3zFQcC3wSMy3jZKET2cjdKTGoaw2uBbW5u2MkcQnZuIxPbZPhET2ak-Mt4mbsCsErINFOCv5_4Qn7PPWWNr6j_335eQM3Ff354MWX48A7c5baTQA/s320/vote.jpg" /></a><span style="background-color: white; color: #333333; font-family: georgia, serif; font-size: 14px; line-height: 25px; word-spacing: 2px;">Four score and thirteen years ago today, women got the right to vote in this country, years after it had already been granted to women in Canada, Australia, Finland, Poland, Latvia, Norway, Hungary, Denmark, Iceland, New Zealand, Lithuania, Estonia. And oh yes, Russia. So why is it that, by most measures of gender diversity, <a href="http://www.nytimes.com/2013/08/27/us/politics/under-obama-little-progress-on-high-level-jobs-for-women.html?hp" target="_blank">the executive branch remains reflective</a> of a country where "all men are created equal."</span>Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-17494258550605132332013-08-25T21:25:00.003-04:002013-08-25T21:25:57.748-04:00poems as op ed?<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><span class="photographer" style="background-color: #f2f2f2; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 11px; text-align: left;">Anthony Russo / For The Times </span><span style="background-color: #f2f2f2; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 11px; text-align: left;">/ </span><span class="dateMonth" style="background-color: #f2f2f2; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 11px; text-align: left;">August </span><span class="dateDay" style="background-color: #f2f2f2; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 11px; text-align: left;">11</span><span class="dateYear" style="background-color: #f2f2f2; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 11px; text-align: left;">, 2013</span></td></tr>
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In a gratifying departure from the usual guidelines, Los Angeles Times editors solicited views in verse for <a href="http://www.latimes.com/opinion/commentary/la-oe-opinion-poetry-by-times-readers-20130823,0,2749018.storygallery" target="_blank">a feature dedicated to opinion poetry</a>. Grateful to the editors for <a href="http://www.latimes.com/opinion/commentary/la-oe-poem-klein-ross-20130825,0,1748881.story" target="_blank">including mine among them today</a>. And for putting poems where poetry usually isn't. A few years ago, I had the privilege helping the Poetry Society of America in their mission to <a href="http://www.poetrysociety.org/psa/poetry/poetry_in_motion/" target="_blank">get poems into ad space on subways and buses</a>. It's surprising how many people who don't like poetry discover they do, when it crosses their path.</div>
Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-37674206357326442452013-08-25T09:34:00.000-04:002013-08-25T10:47:54.979-04:00for sale: literary laundry<div dir="ltr" style="text-align: left;" trbidi="on">
Must be the week for airing laundry of literary icons! Not only is a <a href="http://www.nytimes.com/2013/08/25/business/media/film-on-j-d-salinger-claims-more-books-coming.html?hp" target="_blank">tell-all about reclusive JD Salinger about to break in book and film</a>, but...Eugene O'Neill's shorts are for sale. Not <a href="http://www.amazon.com/Six-Short-Plays-Eugene-ONeill/dp/039470276X" target="_blank">THOSE</a> shorts. I mean h<a href="http://www.nydailynews.com/blogs/pageviews/2013/08/eugene-oneills-underpants-for-sale" target="_blank">is real, bonafide boxers which can now be yours</a> for a mere $1750. But even if you're not in the market for century-old skivvies, a visit to the purveyor is worth a trip if you're in the vicinity of Salisbury, CT. <a href="http://www.johnnycakebooks.com/" target="_blank">Johnnycake Bookstore</a> is a booklover's bookstore, the kind NYC used to be full of: stocked with first editions, myriad books you've meant to read and run by a friendly bibliophile who knows his stuff. (Sorry, Dan, I'm holding out for Virginia Woolf's corset.)<br />
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<tr><td class="tr-caption" style="text-align: center;">Proprietor Dan Dwyer chats up a customer</td></tr>
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"With O'Neill's monogram upper left waistband, blue
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-88575912498064066812013-08-22T18:26:00.001-04:002013-08-22T18:40:23.906-04:00airbnb solicits your 6 secs of fame<div dir="ltr" style="text-align: left;" trbidi="on">
Remember when commercials were big-budget enterprises, when Travel Depts (remember Travel Depts?) booked you First Class to LA or Bali or even the North Pole? (OK, that spot was for Coke, which I never worked on, and before my time. But still, I MIGHT have been sent there if I'd ever written polar bears into a script...) Anyhooooo. Enter fee-based compensations, risk-reward structures and procurement teams and what do you get? Crowdsourced commercials, the bane of agency confrontations with cash-strapped product managers. But clever minds at <a href="http://www.mullen.com/" target="_blank">Mullen</a> figured out how to make this all-too-frequent request work for them: don't leave creative up to the crowd. Curate the pics before you source them. Storyboard the spot. Direct the shots. Don't give up creative control. Starting today, the <a href="https://www.airbnb.com/" target="_blank">Airbnb</a> twitter feed <a href="http://www.adweek.com/news/advertising-branding/airbnb-wants-make-movie-out-vines-151997" target="_blank">put out a call for wanna-be filmmakers</a> to contribute their 6 second <a href="http://www.usatoday.com/story/tech/2013/08/21/vine-40-million-users/2681153/" target="_blank">Vine</a> to a brand film. The prompts are shot lists, well-thought out and very specific, such as <i>a paper airplane flies thru diverse landscapes, left to right. Show the best parts of where you live!</i> Mullen will choose and edit selects, then premier final montage online and on the Sundance Channel. All you need to enter is a piece of paper and camera phone. So much for gaffers and props masters as indisputable line items.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio4DbHKMzTOZPcWAt2jpevYAOD-Lx6eoYf3zp_ljdiMta16cixoWanVrsHxiRW6TGBfZPF-gkO1cqH6eMh9FazPXJnE80ZzTBfWiPPhjEjuNYkGwgbAEMtA_z7VRVA0NcXRjD0AguvTWM/s1600/Screen+Shot+2013-08-22+at+5.46.27+PM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio4DbHKMzTOZPcWAt2jpevYAOD-Lx6eoYf3zp_ljdiMta16cixoWanVrsHxiRW6TGBfZPF-gkO1cqH6eMh9FazPXJnE80ZzTBfWiPPhjEjuNYkGwgbAEMtA_z7VRVA0NcXRjD0AguvTWM/s400/Screen+Shot+2013-08-22+at+5.46.27+PM.png" width="390" /></a></div>
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-56504045071545021502013-08-21T15:39:00.002-04:002013-08-21T15:43:03.063-04:00winnie-the-pooh turns 92<div style="text-align: right;">
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On this day in 1921, A.A. (Alan Alexander) Milne brought home a stuffed bear for his son Christopher Robin's first birthday. A.A. was a playwright, but that writing (to his annoyance) came to be overshadowed by the success of stories he'd write about Pooh. The original Pooh, along with the rest of his son's menagerie which inspired the series-- Piglet, Eeyore, Kanga and Tigger--are on display in the Stephen A. Schwarzman Building (sadly, the new name for the New York Public Library Main Branch) in New York.<br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4eKDaAlSptL40Bp5nhFNoSv2uG64fni-RjLalEJ0SqyGqB5_VnKOkW88pM2ZcGU6yLfmA9W0dTyJq0XlEPHVWQQv8U_zTHLa0E3ErIT3uFJ0oe8KsWysIR3Ne0wk7hQWCYAGXEcVTTKI/s1600/1157394_10151802829017351_250366656_n-1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4eKDaAlSptL40Bp5nhFNoSv2uG64fni-RjLalEJ0SqyGqB5_VnKOkW88pM2ZcGU6yLfmA9W0dTyJq0XlEPHVWQQv8U_zTHLa0E3ErIT3uFJ0oe8KsWysIR3Ne0wk7hQWCYAGXEcVTTKI/s400/1157394_10151802829017351_250366656_n-1.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; line-height: 18px; text-align: left;"><span style="font-size: xx-small;">Photo: Chae Kihn</span></span></td></tr>
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Helen Klein Rosshttp://www.blogger.com/profile/06836791892625087560noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-8716488816729105312013-08-21T11:21:00.000-04:002013-08-21T11:29:07.926-04:00the creative process<div dir="ltr" style="text-align: left;" trbidi="on">
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When I was a cub copywriter burning the midnight oil on an assignment I'd gotten weeks before, one I'd just started with my partner (though it was due the next day) after many Happy Hour drinks and free food-like fried objects at The Rusty Scupper, I imagined how different things would be when I was grown-up writer, when I'd learned to master my time-management skills. But. Some things never change.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz8s1MWNYph_BktrXBDb8HSa8lgtZSG_F1tIuwjv9NbZsM9ziEaRkeE55MkdpbxVEs07Laj83YQk4YQxGufWECu7HiGJRGCyKt1d7SCecHQhhxnASYeVXCE6gfdGdPFqYp8bsGJYKrn_E/s1600/Screen+Shot+2013-08-21+at+11.04.55+AM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz8s1MWNYph_BktrXBDb8HSa8lgtZSG_F1tIuwjv9NbZsM9ziEaRkeE55MkdpbxVEs07Laj83YQk4YQxGufWECu7HiGJRGCyKt1d7SCecHQhhxnASYeVXCE6gfdGdPFqYp8bsGJYKrn_E/s400/Screen+Shot+2013-08-21+at+11.04.55+AM.png" width="400" /></a></div>
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-29049748380051046912013-08-20T21:40:00.000-04:002013-08-22T18:37:12.723-04:00RIP Elmore Leonard, ex-copywriter<div dir="ltr" style="text-align: left;" trbidi="on">
Elmore Leonard died today, at age 87 while working on his 46th novel. Leonard wasn't always a crime writer, he began as a copywriter, writing ads for <a href="http://www.newyorker.com/online/blogs/books/2013/08/elmore-leonard-chevrolet-copywriter.html" target="_blank">cars and trucks in Detroit</a> where his father worked for General Motors. He stayed in advertising for 10 years, getting up at 5 am to write, staying up late to work on his stories, until finally his first crime novel, rejected 84 times, was made into a movie. His mastery of dialogue and plot was legend. No matter what you're writing, your writing can benefit<br />
from his rules of writing:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf3-MeTa7ZiVnb_C8nD03FglZEGJXiqCtHwOktUalblXBdlV5UNESw8r5dx0IG8K7ERUZYy2SbAq4rcVDC0VrDaMQPRae65sk8b9plckGbrQ5gKN488e3ROwCZWvqG_NYrYSrjHmXj7Bc/s1600/elmore-leonard.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf3-MeTa7ZiVnb_C8nD03FglZEGJXiqCtHwOktUalblXBdlV5UNESw8r5dx0IG8K7ERUZYy2SbAq4rcVDC0VrDaMQPRae65sk8b9plckGbrQ5gKN488e3ROwCZWvqG_NYrYSrjHmXj7Bc/s400/elmore-leonard.jpg" /></a></div>
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1. Never open a book with the weather<br />
2. Avoid prologues<br />
3. Never use a verb other than "said" to carry dialogue<br />
4. Never use an adverb to modify the verb "said"<br />
5. Keep your exclamation points under control!<br />
6. Never use the words "suddenly" or "all hell broke loose."<br />
7. Use dialect sparingly.<br />
8. Avoid detailed descriptions of characters.<br />
9. Same for places + things.<br />
10. Leave out the parts readers tend to skip.</div>
Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0tag:blogger.com,1999:blog-1828158097601815711.post-1380768101066947932013-08-20T17:23:00.000-04:002013-08-20T17:23:04.716-04:00new interactive literary novel<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSXSyiOGiYODDLMtG1Uy-ba2vEfyR5zbMd2IVRfn06Lp260ZhHmjKIWezM4AVdu9y_DarLDgLLQD2E7QKcjmCd1_KIh7WLbs3iivhIwqwE0nHGTis10xIpuMGEJYusVuuxilMa4BeOmJ4/s1600/screen568x568.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSXSyiOGiYODDLMtG1Uy-ba2vEfyR5zbMd2IVRfn06Lp260ZhHmjKIWezM4AVdu9y_DarLDgLLQD2E7QKcjmCd1_KIh7WLbs3iivhIwqwE0nHGTis10xIpuMGEJYusVuuxilMa4BeOmJ4/s320/screen568x568.jpeg" width="180" /></a>There's a new interactive novel out today--not from a game publisher or vimeo artist, as you might expect, but from old-line, mainstream, behemoth publisher, Random House. The writer is the award-winning Marisha Pessl, author of <a href="http://www.amazon.com/Special-Topics-Calamity-Physics-Marisha/dp/0143112120/ref=sr_1_1?s=books&ie=UTF8&qid=1377027219&sr=1-1&keywords=special+topics+in+calamity+physics">Special Topics in Calamity Physics</a>. <a href="http://www.amazon.com/Night-Film-Novel-Marisha-Pessl/dp/140006788X" target="_blank">Night Film</a> is her second novel, a thriller that she's made into an immersive storyworld with website screen captures, old media clippings and photos that link to cyber content. But wait. How can a hardcover novel formidably grounded in the ILR world
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mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
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mso-padding-alt:0in 5.4pt 0in 5.4pt;
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mso-pagination:widow-orphan;
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<![endif]-->
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<!--StartFragment--><span style="color: #262626; font-family: Arial; font-size: 14.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;">– </span><!--EndFragment-->there's an app for that. In the back of her book, just before the acknowledgements, Pessl invites readers who want to continue the storyworld experience to download the <a href="https://itunes.apple.com/ru/app/night-film-decoder/id616905445?l=en&mt=8&ign-mpt=uo%3D2" target="_blank">free decoder app from itunes or elsewhere</a>. The app is a scan app that lets your smartphone or tablet "read" a bird image that appears on some of the pages. Like a next-generation QR code, the bird jumps you to bonus content. Pessl isn't the first novelist to provide her readers with "extras" in cyberspace (<a href="http://www.adbroad.com/2013/03/big-6-publisher-ventures-out-of-box.html" target="_blank">ahem!</a>) but she's the first one I know of to do so from the confines of an analog book. Kudos to her and to the Random House digital team for having the vision to do so and the chops to carry it off. </div>
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Ad Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.com0