tag:blogger.com,1999:blog-1828158097601815711.post2357306294402945324..comments2023-10-28T06:54:44.019-04:00Comments on ad broad: why i'm on a horse isn't where's the beefAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-1828158097601815711.post-84476329028043187152010-03-09T19:12:04.074-05:002010-03-09T19:12:04.074-05:00Just ran across a blurb in the HuffPost that Linds...Just ran across a blurb in the HuffPost that Lindsay Lohan is suing E Trade for $100 mill claiming the "Milkaholic" Lindsay baby was modeled after her and seeking to stop further airings.<br /><br />I really thought you'd like that.California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-30654422773846268702010-03-09T11:06:28.029-05:002010-03-09T11:06:28.029-05:00@howie Good points. I think most advertising is fo...@howie Good points. I think most advertising is for those who never tried. BC even an ad this good can't sell a product twice if consumer doesn't like it the first time. I want to be the guy on the horse too :)<br /><br />@Anonymous I believe those Axe spots were done by BBH, but I could be wrong. Anybody know for sure?<br /><br />@California Girl we *all* have a lot to learn, it's a frontier out there. Funny, I didn't see the Old Spice spot on SB either. Must have walked out of the room for a sit on my horse ;)Ad Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-7229943216505172702010-03-09T10:02:08.225-05:002010-03-09T10:02:08.225-05:00Good post on extending the brand name and image. ...Good post on extending the brand name and image. I have so much to learn! I did not see this commercial during the Super Bowl so was perhaps in the kitchen making chili LOL. And, I had not, personally, heard any buzz about it tho' I see why it's generating said talk. Plus, that guy is sooo damn hot. <br /><br />Keep 'em coming.California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-44274642252657530942010-03-09T01:01:12.943-05:002010-03-09T01:01:12.943-05:00did they do the bow chika bow wow ads? I'm on ...did they do the bow chika bow wow ads? I'm on a horse! lolAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-51796118872559953922010-03-08T14:18:55.965-05:002010-03-08T14:18:55.965-05:00This is interesting stuff. The problem long standi...This is interesting stuff. The problem long standing brands have is they are long standing. This means if your not buying now, usually it is not because you haven't tried it. CPG's have it harder than food. For example I like snickers and have not had one in a long time. Mostly because I eat premium dark chocolate when I do that stuff. BUT a good ad might generate a desire to have one. Quick easy done. Good for 2 more years. <br /><br />CPG's are harder because I might have a new deodorant stick that won't be done for 3 months. By then I will forget the guy on the horse. And if I have tried Old Spice and didn't like it, chances are I won't this time. Or maybe the price is too high and I need a coupon. <br /><br />That all being said there was a $1 coupon in the Sunday paper and if they put it on sale at the market I might buy a stick. Which could wipe out their 1 unit profit for both the Market and Old Spice. And if I don't go WOW this is now my brand, in 3 months it will be who has a coupon, but not W+K's fault!<br /><br />So really your focus is the 'never tired it and please try me' or I am now 16 and I see Dad using Deodorant which should I use. Damn I want to be that guy on the horse.howie at skypulsemediahttp://www.skypulsemedia.comnoreply@blogger.com