tag:blogger.com,1999:blog-1828158097601815711.post5841710558153846771..comments2023-10-28T06:54:44.019-04:00Comments on ad broad: Campbell's new label ingredient: biometricsAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1828158097601815711.post-71809625242458073532010-02-26T21:20:33.861-05:002010-02-26T21:20:33.861-05:00Neuromarketing, folksonomy, blah, blah, blah. Two...Neuromarketing, folksonomy, blah, blah, blah. Two years in the making, they could have created and produced several new labels, put them in markets and let real consumers in real shopping situations decide for a fraction of the cost.<br /><br />And more kudos to Howie, major brands have commoditized themselves by being on special half of the year. Ho hum.<br /><br />When will CPG companies quit living in a bubble and come out and play with the real people?<br /><br />Thanks for putting the Ogilvy post above this story.<br /><br />Thanks ad broad, you keep me sane.Food Farmernoreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-59208673814577419282010-02-25T21:13:19.493-05:002010-02-25T21:13:19.493-05:00Howie makes sense. Great slotting doesn't hur...Howie makes sense. Great slotting doesn't hurt either. The biometrics sounds pretty overboard for those changes. I wonder if Coca Cola used them when they created "new" Coke?California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-34990477338091602722010-02-22T17:24:12.711-05:002010-02-22T17:24:12.711-05:00Once again all this effort only to have it torpedo...Once again all this effort only to have it torpedoed by Supermarkets. First off I do need to state I have no idea if when my Price Chopper in NY or my Ralphs/Vons etc in California do the club card deals if these are coordinated in any way with the brands themselves.<br /><br />But here is how it works. Progresso and Campbells issue Sunday circular coupons which we cut out. And every Thursday we bring them to the market and we wait until a Club Card sale can be combined with the Sunday coupon.<br /><br />I like both brands. Will I buy more soup? Yes when the deals match up. That is the problem when you have pretty much an exact substitute. I had Progresso today BTW for lunch.<br /><br />Many CPG's have this same problem. Better off investing in Point of Sale promotions. But awesome post its very interesting stuff.Howie at Sky Pulse Mediahttp://www.skypulsemedia.comnoreply@blogger.com