tag:blogger.com,1999:blog-1828158097601815711.post7326603175764616306..comments2023-10-28T06:54:44.019-04:00Comments on ad broad: awards show recognizes campaign created by fansAd Broad, oldest working writer in advertisinghttp://www.blogger.com/profile/04505122645106322698noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-1828158097601815711.post-55638760267389196352009-09-19T17:30:58.754-04:002009-09-19T17:30:58.754-04:00@Jake P Thanks! I prefer to look at it as coming c...@Jake P Thanks! I prefer to look at it as coming closer than we ever expected! ;)<br /><br />@California Girl Thanks. I'm sure I'd enjoy meeting you too! I do think the marketing is real; a surprising number of people have posted they've started to watch the show because of the tweets. The only thing "faux" is that tweeters weren't hired by AMCs marketing department. Which is another example of how social media is changing the rules, isn't it? Brands win these days by encouraging fans to participate in telling the story. Mad Men characters aren't only avid fans, some of them are experienced marketers. Which is why the characters don't just tweet back and forth to each other, they stage twittertainment experiments in increasing involvement, like virtual parties or the "Mad World" production timed as a teaser to the premiere. http://adbroad.blogspot.com/2009/08/dispatch-from-twittertainment-frontier.html<br /><br />@Anonymous Hmmmm....I don't think I mentioned @BettyDraper's follower count, did I? But you're right to point out that a high follower count doesn't guarantee quality. Except in rare cases (like the genius @shitmydadsays) follower count is usually reflective of both quality of content and the time and energy devoted to building up base.Ad Broad, oldest working writer in advertisinghttps://www.blogger.com/profile/04505122645106322698noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-42342452831539020262009-09-19T15:31:34.517-04:002009-09-19T15:31:34.517-04:00Great article to analyze:
http://twittercism.com/...Great article to analyze:<br /><br />http://twittercism.com/delete-trending-topics/<br /><br />What does it mean for someone like @bettydraper ?<br /><br />“The first page of anything that is ranked by popularity is not necessarily indicative of the most important or best things in any given (overall) list. The best albums, books and movies don’t always make the top ten. Sometimes, perhaps more often than not, the really good stuff is just a little outside.”Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-28450267920930063972009-09-18T10:46:07.193-04:002009-09-18T10:46:07.193-04:00congrats on the recognition. I didn't realize...congrats on the recognition. I didn't realize this was a campaign. I thought it was a blog exercise in faux marketing. No really!<br /><br />I enjoy your blog and your news and I'm sure we'd get along like a house on fire if we ever met just iin telling stories. Everyone I worked with nationally in NY is now retired, out of the biz or dead. <br /><br />Cheers!California Girlhttps://www.blogger.com/profile/12582691517303132274noreply@blogger.comtag:blogger.com,1999:blog-1828158097601815711.post-42562181915650928402009-09-18T10:15:46.770-04:002009-09-18T10:15:46.770-04:00Ah, missed it by *that much*. Congrats, ad broad!Ah, missed it by *that much*. Congrats, ad broad!Anonymoushttps://www.blogger.com/profile/01701815231353263575noreply@blogger.com