@BettyDraper goes Hollywood

At the kind invitation of Writers Guild West, I spent the week in Santa Monica, at Digital Hollywood, a four day thinklab exploring all that's erupting on the frenzied frontier of digital entertainment. Which is to say, entertainment.

I sat on a panel about Transmedia Storytelling with a distinguished lineup of fellow panelists that included Flint Dille, Dungeons and Dragons, Adam Armus, Heroes, Chris Ord and Matt Corman, Covert Affairs, and Jay Bushman, Orson Wells Sells His Soul to the Devil.

It was fascinating to hear how Flint is turning toys into TV shows. How Adam is working with Heroes writers to extend the show impressively across multiple platforms. How Jay is turning Halloween into Tweetplays. And Matt and Chris are turning Betty Draper's best friend into a spy for Covert Affairs.

I spoke as a Mad (Wo)Man on Twitter, about how to free TV characters from ordinary contraints of the medium, and how doing so can result in benefits for a show. I hate dealing with reading glasses on stage, so I used slides as talking points. Which I'm sharing here for anyone interested.

Future of Entertainment: Outside the Box

View more presentations from Helen Klein Ross.