Showing posts with label Bear in the Woods. Show all posts
Showing posts with label Bear in the Woods. Show all posts
Wednesday, August 21, 2013
winnie-the-pooh turns 92
Tuesday, March 25, 2008
it's mourning in adland
Hal Riney, advertising legend, died yesterday of cancer at 75. An "adman's adman" he was considered by many peers (including David Ogilvy) to be the best in the business, responsible for ground-breaking campaigns for Perrier, Saturn, Gallo, even presidents. He created (and narrated) some of the best political campaign spots ever made, one of which (Bear) could probably get a candidate elected today.
From AdAge:
From AdAge:
During his career of almost 50 years, Mr. Riney developed advertising around the notion that understatement sold better than overstatement, and any conclusions about a product were better left to the audience. He also pushed against advertising that was intrusive or insulting, and he wasn't ashamed of ads that made people laugh or cry.
Mr. Riney also worked for Republican political candidates and in the 1980s was part of the so-called Tuesday Team, a group of admen working on Ronald Reagan's campaign. His "Bear in the Woods" spot, which subtly compared the Russian communists to a bear in the woods that some declined to see, and his "Morning in America" campaign for Mr. Reagan are political classics.
Labels:
Bear in the Woods,
Hal Riney,
Morning in America,
Tuesday Team
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