ad broad who invented the lemon

George Lois recounts the birth of DDB's Volkswagen ad "Lemon", attributing copy not to Julian Koenig who was Helmut Krone's partner (and named in awards) but to a woman in her 50s who worked for Koenig: Rita Selden. The report differs somewhat from what I had heard. But Lois was there. I go with his story. (From the film troves of Imseng)

UPDATE: The true story of Rita Selden is being written by her niece, Harriet Reisen, a biographer who recalls many colorful details about her glam aunt. One of them: Selden once arrived to their Jersey Shore summer house in a yellow cab hailed on Madison Avenue. Promises to be a great read for ad broads of any era.