how hitchcock scared up audiences for psycho

Hitchcock wasn’t only a master of moviemaking, he was pioneer of movie marketing. Psycho was a low budget film ($800K) that could have easily tanked because Paramount didn’t want him to make it. The movie was based on a pulp novel that many thought was beneath Hitchcock's sensibility. (In today’s terms, it would be like Woody Allen filming a James Patterson thriller.) When Hitchcock finished the movie, the studio refused to premiere it. Which forced him to come up with his own marketing strategy. He filmed this message to moviehouse managers across the country to show them how to “sell” Psycho, which (brilliantly) advised them to forbid anyone entrance after the movie started. This resulted in long lines of ticket-holders outside theaters and drive-ins, jittery with anticipation, which translated into great WOM, much harder to achieve when social media required social contact. Psycho became one of the hit movies of 1960 and was nominated for an Oscar.

bugs in his shorts

Obsessed as I am with stop-motion photography, I can't believe I've only just discovered the work of Wladyslaw Starevitch whose turn of the century (last century) animation is what computer animators attempt to imitate today.

A childhood passion for entomology inspired Starevitch to film insects. Under the heat of the only shooting lights available in Moscow in 1909, the insects died. But no matter. He used the bugs anyway, wiring the legs to the thorax with sealing wax and employing stop-motion photography to show them in action. After the British screening of one of his films, London journalists, convinced the insects were alive, praised not only the film, but the talent of the "unidentified Russian scientist who can train insects to act." (Those amazing Russians.) 

Starevitch also directed films in which leading actors of the day appeared, but he preferred working with dolls and (dead) insects because "actors never did what you wanted them to." In 1920, he moved to Paris to escape the Russian Revolution, anglicized his name to Ladislaw Starewicz and made over forty films casting inanimate objects, including dolls, branches, rocks, insects and puppets of his own creation. His The Tale of the Fox, a film that took him over ten years to produce, is still considered one of the best stop-motion films ever made.

In celebration of the season, here's a Starewicz short about Father Christmas. Entomologist viewers will note that the cast of insects include a Dung Beetle and a Grasshopper, not a Ladybug and a Dragonfly as indicated by the English captions which were added much later.

Other Starewicz films can be viewed here, including The Cameraman's Revenge (1912), a gripping drama about infidelity among insects.


Tip of the director's visor to Casey. 

take a break from the hot air around you

And watch balloons over Casablanca. Galactica. Oz. Jerry Rees, film animator and balloon fanatic, spent god knows how long digitally inserting a balloon into key scenes of 18 film classics. The least you can do is spend 6 minutes to enjoy. Trust me, it's worth it.


Note for techies: He lit a real balloon to match each scene, shot it against a green card, then key-framed all the movement with After Effects - motion blur activated.

via Very Short List