My 19-year old goes back to college next week and in searching for bonding activities of mutual enjoyment, I netflixed Nothing in Common, an advertising movie I missed somehow. (Oh, right. It came out the year I birthed my first child, a year in which the only movies I saw were reruns at 2 in the morning while breastfeeding.)
It was a great choice, a fun, funny, shareable film. Early Tom Hanks. Bess Armstrong. Sela Ward. "I can't believe it!" I gasped when Jackie Gleason's name flashed on screen. My daughter gasped, too. Someone her age likes Jackie Gleason? Nah. Opening credits were scrolling over first scene which takes place on a plane and announcement is made to extinguish all smoking materials. "You could smoke on a plane?" she said, incredulous.
Which had me noticing all kinds of things that have gone the way of smoking sections and DOS:
marker sets in 87,987 graduating colors
shoulder pads
storyboard pads with frames that looked like mini TV screens
Flashdance-type cutoff sweatshirt sleeves--for guys
epaulets
purple lipstick
mechanical snow makers on set
long gloves worn with wrist-bling on top
designer briefcases
portable phones with pull-out antennas
wall phones
secretaries
Of course, some things never change:
pencils stuck in acoustic ceiling tiles
presentation jitters (Don't bother me now, I'm in pre-game.)
cubicles
theatrics during new business pitches
clueless clients
impossibility of juggling work and family
bosses who get it--and bosses who don't
window office envy
toy collections in creative offices
on set--"client areas" to keep clients as far away from director as possible (But why can't we watch the monitors over there.)
nepotism
It’s probably one of the few movies on advertising that spend a decent amount of time in an agency.
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