Thursday, August 25, 2011

he's still around, people!

The announcement that Steve Jobs is stepping down from Apple is sad, but isn't it creepy how everyone is talking about him like he's already dead?

image credit: the appera

Tuesday, August 23, 2011

a moving event

Today I had the opportunity to present at Hudson Valley's 140 Characters Twitter conference which was a scintillating event. Unexpectedly seismic. A 5.8 earthquake jolted the East Coast at 1:50 PM, rattling the audience, though not the speaker before me. It was the most powerful tremor to hit the right coast in decades, yet, happily, did little damage. Although there are rumors that the Washington Monument is now listing. Here's a pic of DC damage making the rounds via J McKinley, h/t David Benardo.)

DC Earthquake Devastation

Monday, August 22, 2011

coming to a bus stop near you: motion posters

Here's a new add-in for your media mix: the motion poster. Thanks to GIF technology, it's a cross between a poster and trailer. Foxsearchlight Pictures is using it to promote a film opening in October starring Mary-Kate's twin sister Ashley Elizabeth Olson. (Click on ad to the right to make GIF work in Blogger. Or, just imagine the girl in the M turning to you and opening her eyes.)

The studio is also making ingenious use of QR codes which few have devised ingenious use for. Instead of slapping a code onto the base of an ad, they're making it the visual and linking it to exclusive trailers that can be seen only by scanning the code. Sudden impact.

Thanks to @IanSchafer for finding it first.

Saturday, August 20, 2011

forgive my wanderlust

I know, I know. I've been away a lot. Thanks, if you've noticed. It's not that I haven't missed you. It's just that I'm trying to conserve downtime and focus to finish an analog project--a novel. I've been working on it for (an embarrassing number of) years. It's set in Adland, of course. With dramas and settings and characters you may recognize. (But not well enough to identify, hopefully.) I'm turning in the manuscript on September 22. After that, patient reader, I'm back to more regularly scheduled Adbroading. Thanks for saving my spot in your feed.