Friday, February 22, 2013

how hitchcock scared up audiences for psycho

Hitchcock wasn’t only a master of moviemaking, he was pioneer of movie marketing. Psycho was a low budget film ($800K) that could have easily tanked because Paramount didn’t want him to make it. The movie was based on a pulp novel that many thought was beneath Hitchcock's sensibility. (In today’s terms, it would be like Woody Allen filming a James Patterson thriller.) When Hitchcock finished the movie, the studio refused to premiere it. Which forced him to come up with his own marketing strategy. He filmed this message to moviehouse managers across the country to show them how to “sell” Psycho, which (brilliantly) advised them to forbid anyone entrance after the movie started. This resulted in long lines of ticket-holders outside theaters and drive-ins, jittery with anticipation, which translated into great WOM, much harder to achieve when social media required social contact. Psycho became one of the hit movies of 1960 and was nominated for an Oscar.

Sunday, February 10, 2013

RIP Etch a Sketchman

Trust AdFreak for the best obits. André Cassagnes, inventor of the Etch A Sketch died Jan. 16 at the age of 86. The brand's ad agency, Team Detroit, crafted this cunning tribute.

How many peaceful hours his invention brought to my parents during car trips in a station wagon unequipped with electronic kid-silencing gadgets.

vintage ad via The Invisible Agent