
Monday, August 26, 2013
happy 93rd birthday to women's right to vote

Labels:
historical vote,
suffragette,
women's right to vote
Sunday, August 25, 2013
poems as op ed?
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Anthony Russo / For The Times / August 11, 2013 |
for sale: literary laundry
Must be the week for airing laundry of literary icons! Not only is a tell-all about reclusive JD Salinger about to break in book and film, but...Eugene O'Neill's shorts are for sale. Not THOSE shorts. I mean his real, bonafide boxers which can now be yours for a mere $1750. But even if you're not in the market for century-old skivvies, a visit to the purveyor is worth a trip if you're in the vicinity of Salisbury, CT. Johnnycake Bookstore is a booklover's bookstore, the kind NYC used to be full of: stocked with first editions, myriad books you've meant to read and run by a friendly bibliophile who knows his stuff. (Sorry, Dan, I'm holding out for Virginia Woolf's corset.)
Proprietor Dan Dwyer chats up a customer |
Thursday, August 22, 2013
airbnb solicits your 6 secs of fame
Remember when commercials were big-budget enterprises, when Travel Depts (remember Travel Depts?) booked you First Class to LA or Bali or even the North Pole? (OK, that spot was for Coke, which I never worked on, and before my time. But still, I MIGHT have been sent there if I'd ever written polar bears into a script...) Anyhooooo. Enter fee-based compensations, risk-reward structures and procurement teams and what do you get? Crowdsourced commercials, the bane of agency confrontations with cash-strapped product managers. But clever minds at Mullen figured out how to make this all-too-frequent request work for them: don't leave creative up to the crowd. Curate the pics before you source them. Storyboard the spot. Direct the shots. Don't give up creative control. Starting today, the Airbnb twitter feed put out a call for wanna-be filmmakers to contribute their 6 second Vine to a brand film. The prompts are shot lists, well-thought out and very specific, such as a paper airplane flies thru diverse landscapes, left to right. Show the best parts of where you live! Mullen will choose and edit selects, then premier final montage online and on the Sundance Channel. All you need to enter is a piece of paper and camera phone. So much for gaffers and props masters as indisputable line items.
Labels:
airbnb,
crowdsourced commercials,
crowdsourcing,
good old days,
Mullen,
vine
Wednesday, August 21, 2013
winnie-the-pooh turns 92
the creative process
When I was a cub copywriter burning the midnight oil on an assignment I'd gotten weeks before, one I'd just started with my partner (though it was due the next day) after many Happy Hour drinks and free food-like fried objects at The Rusty Scupper, I imagined how different things would be when I was grown-up writer, when I'd learned to master my time-management skills. But. Some things never change.
Tuesday, August 20, 2013
RIP Elmore Leonard, ex-copywriter
Elmore Leonard died today, at age 87 while working on his 46th novel. Leonard wasn't always a crime writer, he began as a copywriter, writing ads for cars and trucks in Detroit where his father worked for General Motors. He stayed in advertising for 10 years, getting up at 5 am to write, staying up late to work on his stories, until finally his first crime novel, rejected 84 times, was made into a movie. His mastery of dialogue and plot was legend. No matter what you're writing, your writing can benefit
from his rules of writing:
1. Never open a book with the weather
2. Avoid prologues
3. Never use a verb other than "said" to carry dialogue
4. Never use an adverb to modify the verb "said"
5. Keep your exclamation points under control!
6. Never use the words "suddenly" or "all hell broke loose."
7. Use dialect sparingly.
8. Avoid detailed descriptions of characters.
9. Same for places + things.
10. Leave out the parts readers tend to skip.
from his rules of writing:
1. Never open a book with the weather
2. Avoid prologues
3. Never use a verb other than "said" to carry dialogue
4. Never use an adverb to modify the verb "said"
5. Keep your exclamation points under control!
6. Never use the words "suddenly" or "all hell broke loose."
7. Use dialect sparingly.
8. Avoid detailed descriptions of characters.
9. Same for places + things.
10. Leave out the parts readers tend to skip.
new interactive literary novel

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