Tuesday, November 30, 2010

unique gift idea: a retro trademark

Meister Brau. Handi-Wrap. Shower Mate. These and other gone-but-not-forgotten brand names can be yours if you show up at the Waldorf on Wed, December 8 where 150 classic trademarks are being auctioned off. Full list of brands on the block here include legendary publishing titles like Collier's and Saturday Review. Top bidder gets right to domain name, of course. Perfect for that special someone who has everything.

Monday, November 22, 2010

media went social 47 years ago today

On November 22, 1963 there were no cellphones, no Twitter, no Facebook, yet within hours the whole country knew that the president had been shot. If you're a Boomer, you'll never forget where you were when you heard. I learned it from my arithmetic teacher, a nun. I'd never seen a nun cry before. Schools closed early. Office workers streamed home. The next day was declared a national day of mourning. The country stayed riveted to screens and because there was only three channels, we all took in pretty much the same thing. Almost as shocking as the event itself was the fact that Walter Cronkite broke down while reporting it. (around 5:25 in the tape.) Two days later, we were traumatized en masse again when Lee Harvey Oswald was himself shot dead on live television.

Saturday, November 13, 2010

economy lesson for right-brain creatives

A college kid illustrates power of the demo.

Tuesday, November 9, 2010

Mr. Peanut breaks 94-year silence today

In 1906, 19-year old Italian immigrant Amedo Obici started selling roasted peanuts in sealed packages to the residents of Wilkes-Barre, PA. Ten years later, he staged a contest for a company logo and the $5 prize went to a 14-year old boy who won for his drawing of a Peanut Man. Obici added spats, top hat and monocle in an attempt to expand the market for peanuts by making the snack seem more upscale. (At the time, peanuts were a nosh of the poor; on plantations, they'd been a staple reserved for slaves which is why "peanut gallery" came into the lexicon to refer to the cheapest seats in a theater.)

94 years later, Mr. Peanut acquires a gray flannel suit and a voice. (The voice of Robert Downey, Jr.) He speaks for the first time today in a spot debuting on his Facebook page where you can follow Planters' evolution through the century, including a handsomely illustrated 1920's poster that touts it as "The Nickel Lunch." Creative by Being, NY-- a spin-off from TBWA Worldwide to avoid conflict with another snack foods client, Mars.

Thursday, November 4, 2010

honk if you're human

I've been a huge fan of stop-motion animation ever since Sundays with Davey and Goliath. If you are too, you'll love this in-camera, in-sequence, insanely awesome spot for BBC. Written, ironically, by Three Monkeys. On-set tales of production here.

Client: BBC Worldwide
Agency: Three Drunk Monkeys, Sydney, Australia
Production Company: Grandchildren
(Thanks Dear Personal Grocer for the find)