Monday, January 10, 2011
Don't you just love how the Wall Street Journal has shrugged off its green-eyeshade image and embraced the world north of Maiden Lane? Today's front page features a story on the (remember?) Brannock foot-measurer which is being knocked off in (surprise) China. There's a quote from someone with a job I didn't know existed--shoe historian. And an interesting tale of how the company began: Charles Brannock was the son of a shoe salesman who began developing the contraption while still a student at Syracuse University. He applied for a patent with a prototype made out of erector-set pieces. Business took off during World War II when the government contracted a version that measured both feet at once, which sped up the process of distributing footwear to soldiers. Seems like great fodder for erector-set's agency. See what you learn reading stuff besides trades?