Friday, December 24, 2010

santa brand guidelines

You'll never write brand standards with a straight face again. Read Santa Brand Guidelines here or, visual learners can watch the youtube version below. Gems include:
The first three letters represent South and North. We are headquartered in the North, but our reach is global.
Santa backwards is antas, which is Lithuanian for chimney.
A brand is like a sack on a sleigh of belief.
Crafted by the genies at Quietroom, a company that helps other companies talk as if they are human. Language-lubbers will geek out on their hilarious holiday card.

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