One of the things I appreciate most about a beach vacation (hello, Puerto Rico) is the opportunity to catch up on hand-held reading. So many magazines, so much down time. Which brings me to NyQuil ads saturating the print waves. Tagline: "For a Better Looking Tomorrow". Wha? Took me a re-read to get this concept: colds make you look really, really ugly but now there's an overnight remedy that gets you back to your old (beautiful) self. Trouble is, what's shown to be "ugly" is how lots of people look every day if they're not in advertising or in Santa Monica. (Other shots in the series can be seen here.) Hey, 20-something urban creative hotties: look up from your email next time you're on the subway. Sheesh. No wonder ad agencies have a reputation for being insular.And, speaking of standards set by undue emphasis on attractiveness--how come there's a hyphen between "better" and "looking"? Because the art director thought it looked prettier that way?





