Thursday, January 31, 2013

twitter goes to bed with tv

Inquiring minds at Brandwatch and My Clever Agency did an interesting study on how "dual screening" is transforming TV watching. Finds:

1. Dual screeners are most likely to tweet from bed. (Surely soon to be a New Yorker cartoon.)

2. Viewers are 12 times more likely to tweet about a show during days it's on air vs. days it isn't.

3. Tweeters are more negative about shows as they're being aired than they are about them after they've aired. (The past is always better, even in TVland)

4. Less than half of TV shows in the US include official hashtag in their broadcast. (When will showrunners get with the program their audience is watching?)

5. Most TV shows do use official hashtags on Twitter, however. (At least there's that.)

6. Almost half of the official TV show Twitter accounts seldom engage fans, not responding to mentions or queries.

More goodness here, with pretty infographic.

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