Friday, March 29, 2013

hollywood casting call for brands

An article in Forbes just tipped us off to the next (and apparently well-funded) era in product placement: a torrent of brand names appearing on the sets of your favorite film or TV show. Expect to see logos anywhere there's a "free" space in a scene: on park benches, classroom chalkboards, walls behind comedian monologues. And, as happens today in broadcasted sporting events, the ads can made specific to audience. Thanks, Nielsen! Check out the video that just helped win $4.5M investment for MirriAd, a UK-based culprit, er, company that is "working to perfect the art of placing billboards, advertisements and even truck-sized products in your favorite television shows and films."

1 comment:

Urban dictionary said...

Great post. i missed this article at forbes, thanks for making post here.