We diverge in choices for last place, however. Tweeters gave that to Suzuki, but my pick (and I've got company) is Groupon which (surprisingly) aired spots that were even more offensive than Go Daddy's typically gratuitous use of GURLs. What made Groupons spots appalling was the cultural cluelessness in exploiting oppressed peoples and endangered rainforests to make sophomoric jokes about saving money.
Apparently, they were only kidding. Their site suggests that they donate to the very causes they belittled. But do they really expect disenfranchised consumers inundated with ad messages to go trawling the web in search of their good deeds?
I understand that the brand was under pressure to come up with creative in very little time. But why didn't they run with something like this simple but memorable spot they already had. Youtube says it was rejected. By whom? Calling Bogusky.
