beware f*cking awesome social media gurus

An ingenious PSA is making the rounds on networking sites, warning social-media-wannabes against falling for claims of self-proclaimed gurus. It was created not by an ad grunt, but by a freelance journalist in Dublin. Markham Nolan scripted, animated, directed and produced the whole thing using Xtranormal, a free site designed to "bring movie making to the people." Based on a sophisticated text-to-speech generator, the product actually lives up to its improbable tagline: "If you can type, you can make movies."

Nolan created "Social Media Guru" to pitch to Ireland's SFA (Small Firms Association) but decided "screw it – have it free via Youtube." Doubtless he guessed a business association would possibly take exception to NSFW language. But Nolan might not realize--the film he created belongs to Xtranormal, according to stringent TOS delivered on the site by a deceptively benign-looking cartoon character.