wacky idea in toy marketing: dysfunctional stuffed animals

Speaking of brand fiction via plush toys, a German toy company has created a fictional asylum where animals go to work out their issues. A mentally ill plush patient can be yours for $38, complete with medical history, referral letter and treatment plan. (Healthcare plan not included.) Choose from an entire line of mental ailments. There's Dub the Turtle who's depressed by the fast life. Delusional Dolly, a sheep who cross-dresses in wolf's clothing. Kroko the paranoid crocodile. And more! The company's founder says: "It started as a bit of a joke with my girlfriend, who has lots of soft toys, and then we thought there could be something in the idea. Children and grownups like their vulnerability and find something in them that gives them a great sense of comfort in helping to heal them." Guess it worked for Eeyore. Heard about this from cwazy wabbits at Adfreak.