When I was a kid, I was fascinated with the movie Three Faces of Eve. Incredible to me that three people could exist in one. Back then, it was called Multiple Personality Disorder. Now it's called Convergence. I'm finding it takes way too much energy to keep up separate identities. And doing so no longer seems important. I advise brands to aggregate their identities across platforms. Now I'm taking my own advice. Along with Peggy Olson, Betty Draper is "coming out" at the Shorty Awards. Spoiler alert: she looks nothing like January Jones.