Wednesday, February 11, 2009

who the hell is adbroad anyway

When I was a kid, I was fascinated with the movie Three Faces of Eve. Incredible to me that three people could exist in one. Back then, it was called Multiple Personality Disorder. Now it's called Convergence. I'm finding it takes way too much energy to keep up separate identities. And doing so no longer seems important. I advise brands to aggregate their identities across platforms. Now I'm taking my own advice. Along with Peggy Olson, Betty Draper is "coming out" at the Shorty Awards. Spoiler alert: she looks nothing like January Jones.

3 comments:

Alan Wolk said...

So will you be blogging under your own name after tonight?

bob hoffman said...

War and Peace is easy. 140 characters is hard. Congratulations.

Ad Broad, oldest working writer in advertising said...

@Alan Wolk I think I'm going to do what you did. Keep the brand, just attach a real life name to it. Seems to be working quite well for you, Toad ;)

@Bob Hoffman LOL. Thanks.