Saturday, August 15, 2009

even the post office is going all mad men

Mad Men returns to the screen tomorrow night and you can't go anywhere in New York without being cleverly reminded of this. But how did gonzo AMC marketers get the US Post Office to synchronize its launch of Mad Men era stamps? Now you can send off that bill in the company of Ed Sullivan, Alfred Hitchcock, the Lone Ranger, Perry Mason or other stars from a golden age when social media meant watching Bonanza with your siblings and popcorn. Art director Carl Herrman of North Las Vegas, NV, designed the stamps and worked with twenty2product, a San Francisco-based studio, to give them a suitably retro look.






5 comments:

Susan Ellis said...

Hmm, it'll be interesting to see if this helps or harms the show, beyond the first week or two. It's often the case that once a cult cultural phenomenon - like Mad Men - gets picked up by mainstream media, it's the beginning of the end.Loved seasons one and two though!

Anonymous said...

I'll be watching Mad Men for the first time this Sunday! Can't wait to see Betty D ! My 38 year old niece and her friends are in love with the show..they're all stay at home moms with lots of kids ...liz

California Girl said...

yes, I love the show. I just heard about the USPS stamps yesterday. was it really orchestrated to coincide with the third season? If so, I don't know why it surprises me other than I wonder if everything isn't in the mind of some marketer or another.

thatgirlblogs said...

I love Mad Men. Just bought the season pass on iTunes!

d.funkt said...

this is so cool! love the stamps. i gonna go find the hitchcock one...cant wait to see what theyve done with it. love the site.
-Desiree