Given the years and millions companies spend on packaging, surprisingly little attention has been paid to this critical part of every pack design. Japanese companies get it. They've been buying custom barcodes since 2005 from Design Barcode that charges $1500 and up for design, $200 a year for licensing. A pittance compared to redesigning a logo. And with so many stores going self-cashier, more and more eyeballs are searching them out. Why not build in some amusement...and branding?
via Fast Company