Friday, November 13, 2009

more geniuses per sq. ft on the Upper West Side

"The Apple store is the best ad we ever did for Apple" said the untiring (not retiring) Lee Clow on a panel entitled Truth in Advertising.

Apple is launching a new ad, er, a new store near Lincoln Center tomorrow.

Its glass arched ceiling and marble walls house will house the world's largest collection of Apple products in the world, and the most "geniuses" on-premise to service those products. It's meant to be not only a store but a hangout. The New York Philharmonic will perform there on Nov. 30 and weekly workshops in making music, action movies, photos and presenations will be available to kids. (Most of the first workshops are already full)

No wonder Apple stores are "the highest performing retail stores on the planet", selling almost as much as is taken in by the average Macy's. But can Apple do Santa and a Thanksgiving Parade?

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