Brilliant marketing move for two companies: the newest line of Barbies will include men-Mad Men. According to the New York Times today, Betty and Don and Roger and Joan dolls will launch in July to help promote the start of Season 4.
Mattel will issue 7000-10,000 copies of each doll but you won't find them in toy stores, only in specialty stores and two websites: amctv.com and barbiecollector.com.
Of course, dolls come with period accessories like fedoras, pearls and padded bras. But no cigarettes, ashtrays or cocktail shakers. Ironic that Betty can smoke and drink while she's pregnant but not while she's Barbie.