The 2nd Annual Shorty Awards (for Twitter content) were held last night in Times Square and I'm thrilled to report that @BettyDraper won a Shorty in Innovation. Just as exciting for me was the fact that it was a big night for brand fiction. @FrankAdman (fictional art director from the 1960s) won for Advertising and @TrueBloodHBO (official profile of the show) won for Entertainment. Proof that a new kind of story telling for brands is getting attention.
A winner in the Brand category was @SesameStreet (tied with @WholeFoods) and one of the highlights of the evening was the chance to meet Grover and his "handler" Eric Jacobson.
For the first time, winners were chosen not only by popular Twitter vote, but by judging of a newly formed Academy whose members include Kurt Andersen and David Pogue. Congrats to the winners:
Advertising Frank Adman, @FrankAdman
Application TweetDeck, @TweetDeck
Art deviantART, @deviantART
Brand (two-way tie) Whole Foods Market, @WholeFoods Sesame Street, @SesameStreet
Celebrity Nathan Fillion, @NathanFillion
Cultural Institution (three-way tie) Jonah Holland of the Lewis Ginter Botanical Garden, @lewisginter Reduced Shakespeare Company, @reduced Poetry Society of America, @Poetry_Society
Customer Service Bonnie Smalley, @ComcastBonnie
Design Smashing Magazine, @smashingmag
Entertainment TrueBlood HBO, @TrueBloodHBO
Finance Suze Orman, @SuzeOrmanShow
Food Foodimentary, @Foodimentary
Government Cory Booker, @CoryBooker
Health Rachael Dunlop, @DrRachie
Humor (two-way tie) David Thorne, @27bslash6 Mrs. Stephen Fry, @MrsStephenFry
Innovation Helen Klein Ross's Betty Draper, @Betty Draper
Journalist (two-way tie) William Bonner, @realwbonner Rachel Maddow, @maddow
Literature Arjun Basu, @arjunbasu
Music (two-way tie) Ivete Sangalo, @ivetesangalo Ted Leo, @tedleo
News The Diane Rehm Show, @drshow
Nonprofit To Write Love On Her Arms, @TWLOHA
Politics The Nation, @thenation
Science Jen Scheer, @flyingjenny
Sports Bill Simmons, @sportsguy33
Tech Mark Watson, @soldierknowsbest
Travel Paul Smith, @twitchhiker
Weird The Llama, @DoWhatITellYou
Special Humanitarian Award Carel Pedre, @carelpedre
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