Tuesday, November 27, 2007

a commercial that's better than most movies

Some years ago, I detoured off Madison Avenue to create an agency that worked exclusively with nonprofits. It didn't last long--my partner and I soon discovered what everyone else seemed to know: that nonprofit clients inflicted as much pain as for-profit ones, but without the numbing effect of big money. Creating work on social issues proved unexpectedly daunting when it wasn't for our books, but for pesky clients. Which is why I admire a spot by German agency Nordpol+ Hamburg for wind energy which racked up numerous kudos last year at Cannes.

No comments: