Wednesday, September 9, 2009

australia debuts postmillennial Mad Men

Bill Green of Make the Logo Bigger fame has been talking up a new TV series about to launch in Australia: 30 seconds, an Aussie version of post-millennial ad agency life. It's created by actual ECD's at an ad agency, which sounded promising, until I remembered that Trust Me had the same credentials. I landed in Sydney just in time for the premiere, according to this poster I saw in a subway tunnel, and was all set to watch until discovering that the hotel I was staying in didn't get Foxtel. So, like you, I could sample only a few clips posted by media blogger
Mumbrella. Which were biting and spot on and made me long for more. I only hope FOX in the States will import it as is, without mucking it up by trying to Americanize it. Here's from Mumbrella's thumbs up:

Naturally there’s a bit of exposition in the first episode for non industry folk. But the backdrop is real enough – the underperforming Sydney outpost of global network BND Worldwide; the client who wants to keep an annoying brand icon; the client who wants to get rid of a much loved (and agency created) brand icon; the dead brand icon; the psychopathic new CEO; the awkward client-creative relationship...But, more to the point, there’s a proper storyline, laughs, and decent characters. Enough, I think, to be of wider appeal beyond the industry audience.

No comments: