Thursday, October 1, 2009

social media turns anti-social for Advertising Week

Last week while New York resounded with fervent proclamations from ad agencies saying they are "going digital" (Grey's president: We're bringing in kids with mohawks and tattoos!) more than 200 social media practitioners gathered on the opposite coast for Adweek’s Social Media Strategies Conference in San Francisco. Michael Bissell and I were honored to be among presenters from Razorfish, Mattel, Facebook, Gap, Ogilvy, DDB and others on the forefront of new media. Keynoter MC Hammer (who tweets to show he's "not just parachute pants") proved surprisingly articulate and insightful on the subject.

Give me anyone in this audience and $15 million and I promise you I can make 'em hot. That's easy. But social media is disrupting this model--creating brands + buzz with little investment...Social media is to Hollywood what Napster was to music.
Other retweets throughout the day:

Trying to retract something from the internet is like attempting to remove pee from a pool. (Rohit Bhargava, Ogilvy)

The first social media manual was written in the 30s. How to Win Friends and Influence People by Dale Carnegie. (Brian Morrissey, Adweek)

You can't optimize traffic until you optimize content! (Paul Beck, Ogilvy)

Dunkin Dave from Dunkin Donuts is an actual person. Who knew? (MC Hammer)

Barbie's Ken is going to be 50 in 2011! [say it ain't so!] Cynthia Neiman, Mattel

If Facebook was a country, it would be the fourth largest in the world: 1. China, 2. India, 3. US, 4. Facebook. (Ian Schafer, Deep Focus)

from Ian Schafer's keynote presentation. Which can be seen in its excellent entirety here.

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