Sunday, February 5, 2012

adultery in advertising is new again

Mad Men has been creating a bit of a stir in New York with its ads, not only by creating controversy, but by introducing what appears to be a new form of advertising: adulterated print. Minimalist posters put up in the subway have invited "desecration" by...who? Passing artists? Or pseudo-Banksys commissioned by AMC? The added art seems just a bit too conceptual and artful to be random. But who cares? The posters are wiped clean every night (by overworked MTA officials? really?) and new art appears each day to give harried transit riders a bit of much needed entertainment. Which is, of course, the product that AMC is selling.

The Gothamist is featuring a "best of" collection of adulterated posters (including a beautifully executed save by Victor Cruz) and seeding viral engagement by inviting you to send your photoshopped effort to

Brilliant play by modern Mad Men. And women, no doubt. Aptly touted atop taxis on Madison Avenue.

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