Wednesday, March 7, 2012

@bettydraper's guide to social storytelling

If you're in Austin for the SXSW digitalpalooza, hope you'll join @BettyDraper and me for a fun session on Monday morning at the Omni Hotel. It's @BettyDraper's Guide to Social Storytelling where we'll take a look at current examples of social advertising, transmedia, brand fiction and branded content to determine what makes stories work for today's social audiences--and what makes them fail. 

1 comment:

California Girl said...

That event sounds so informative and fun. Too bad I'm the Sales Mgr & not the Marketing Mgr of our network of Outside TV stations. I'd go for sure. Lots to know.

Hope you are doing well.